#E77378#E77378

#E77378 is a light, vivid red. Relative luminance 0.306; OKLCH L 69.1% C 0.144 H 18.9°. Best body text is #000000 at 7.12:1 contrast (WCAG AA passes).

Color values

HEX	#E77378
RGB	rgb(231, 115, 120)
HSL	hsl(357, 71%, 68%)
HSV	hsv(357, 50%, 91%)
CMYK	cmyk(0%, 50.2%, 48.1%, 9.4%)
CIE-LAB	lab(62.18, 45.31, 18.44)
CIE-LCH	lch(62.18, 48.91, 22.15°)
OKLab	oklab(69.14% 0.1362 0.0466)
OKLCH	oklch(69.14% 0.144 18.9)
XYZ	xyz(42.4788, 30.6110, 21.4371)
Luminance	0.3061 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E77378 #73E7E2

analogous

#E773B2 #E77378 #E7A873

triadic

#E77378 #78E773 #7378E7

tetradic

#E77378 #B2E773 #73E7E2 #A873E7

square

#E77378 #B2E773 #73E7E2 #A873E7

split-complementary

#E77378 #73E7A8 #73B2E7

monochromatic

#BF2128 #DE3F46 #E77378 #F0A7AA #F9DBDD

Accessibility & contrast

On white

2.95

#E77378 on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.12

#E77378 on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E77378

7.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E77378	#FFFFFF	#000000	##000000
##E77378	1.00	2.95	7.12	7.12
#FFFFFF	2.95	1.00	21.00	21.00
#000000	7.12	21.00	1.00	1.00
##000000	7.12	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#8C8878

Deuteranopia (green-blind)

#A99F76

Tritanopia (blue-blind)

#FA6375

Achromatopsia (no color)

#969696

Design tokens & code

CSS

--color: #e77378;
/* rgb */ color: rgb(231, 115, 120);
/* oklch */ color: oklch(69.1% 0.144 18.9);

Tailwind

colors: {
  custom: {
    50: '#f39e9e',
    500: '#e77378',
    950: '#000000',
  },
}

SCSS

$custom: #e77378;
$custom-light: #f39e9e;
$custom-dark: #000000;

JSON

{
  "hex": "#e77378",
  "rgb": {
    "r": 231,
    "g": 115,
    "b": 120
  },
  "hsl": {
    "h": 357.414,
    "s": 70.732,
    "l": 67.843
  },
  "oklch": {
    "l": 0.69136,
    "c": 0.1439,
    "h": 18.9
  },
  "luminance": 0.30606
}

Semantic roles & 50–950 ramp

primary

#E77378

secondary

#C9EDEB

accent

#D3CA13

background

#FFF9F9

surface

#FFF2F2

border

#D7CCCC

text

#180F0E

muted

#867E7E

Preview Lab

Preview with #E77378

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →