#E77368#E77368

#E77368 is a light, vivid red. Relative luminance 0.302; OKLCH L 68.8% C 0.146 H 27.1°. Best body text is #000000 at 7.05:1 contrast (WCAG AA passes).

Color values

HEX	#E77368
RGB	rgb(231, 115, 104)
HSL	hsl(5, 73%, 66%)
HSV	hsv(5, 55%, 91%)
CMYK	cmyk(0%, 50.2%, 55%, 9.4%)
CIE-LAB	lab(61.87, 43.93, 27.11)
CIE-LCH	lch(61.87, 51.62, 31.68°)
OKLab	oklab(68.81% 0.1299 0.0664)
OKLCH	oklch(68.81% 0.146 27.1)
XYZ	xyz(41.5877, 30.2545, 16.7436)
Luminance	0.3025 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E77368 #68DCE7

analogous

#E7689C #E77368 #E7B268

triadic

#E77368 #68E773 #7368E7

tetradic

#E77368 #9CE768 #68DCE7 #B268E7

square

#E77368 #9CE768 #68DCE7 #B268E7

split-complementary

#E77368 #68E7B2 #689CE7

monochromatic

#B72B1D #DF4233 #E77368 #EFA49D #F8D5D2

Accessibility & contrast

On white

2.98

#E77368 on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.05

#E77368 on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E77368

7.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E77368	#FFFFFF	#000000	##000000
##E77368	1.00	2.98	7.05	7.05
#FFFFFF	2.98	1.00	21.00	21.00
#000000	7.05	21.00	1.00	1.00
##000000	7.05	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#8F8667

Deuteranopia (green-blind)

#AB9F66

Tritanopia (blue-blind)

#FB6071

Achromatopsia (no color)

#959595

Design tokens & code

CSS

--color: #e77368;
/* rgb */ color: rgb(231, 115, 104);
/* oklch */ color: oklch(68.8% 0.146 27.1);

Tailwind

colors: {
  custom: {
    50: '#f49e93',
    500: '#e77368',
    950: '#000000',
  },
}

SCSS

$custom: #e77368;
$custom-light: #f49e93;
$custom-dark: #000000;

JSON

{
  "hex": "#e77368",
  "rgb": {
    "r": 231,
    "g": 115,
    "b": 104
  },
  "hsl": {
    "h": 5.197,
    "s": 72.571,
    "l": 65.686
  },
  "oklch": {
    "l": 0.68806,
    "c": 0.14593,
    "h": 27.1
  },
  "luminance": 0.3025
}

Semantic roles & 50–950 ramp

primary

#E77368

secondary

#C0E7EB

accent

#C4D511

background

#FFF9F9

surface

#FFF2F1

border

#D7CCCB

text

#180F0D

muted

#867E7E

Preview Lab

Preview with #E77368

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →