#E77364#E77364

#E77364 is a light, vivid red. Relative luminance 0.302; OKLCH L 68.7% C 0.147 H 29.0°. Best body text is #000000 at 7.03:1 contrast (WCAG AA passes).

Color values

HEX	#E77364
RGB	rgb(231, 115, 100)
HSL	hsl(7, 73%, 65%)
HSV	hsv(7, 57%, 91%)
CMYK	cmyk(0%, 50.2%, 56.7%, 9.4%)
CIE-LAB	lab(61.81, 43.62, 29.27)
CIE-LCH	lch(61.81, 52.53, 33.87°)
OKLab	oklab(68.73% 0.1284 0.0711)
OKLCH	oklch(68.73% 0.147 29)
XYZ	xyz(41.3893, 30.1752, 15.6989)
Luminance	0.3017 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E77364 #64D8E7

analogous

#E76497 #E77364 #E7B464

triadic

#E77364 #64E773 #7364E7

tetradic

#E77364 #97E764 #64D8E7 #B464E7

square

#E77364 #97E764 #64D8E7 #B464E7

split-complementary

#E77364 #64E7B4 #6497E7

monochromatic

#B52D1C #DF432F #E77364 #EFA399 #F7D3CE

Accessibility & contrast

On white

2.99

#E77364 on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.03

#E77364 on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E77364

7.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E77364	#FFFFFF	#000000	##000000
##E77364	1.00	2.99	7.03	7.03
#FFFFFF	2.99	1.00	21.00	21.00
#000000	7.03	21.00	1.00	1.00
##000000	7.03	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#8F8662

Deuteranopia (green-blind)

#AC9F62

Tritanopia (blue-blind)

#FB6070

Achromatopsia (no color)

#959595

Design tokens & code

CSS

--color: #e77364;
/* rgb */ color: rgb(231, 115, 100);
/* oklch */ color: oklch(68.7% 0.147 29.0);

Tailwind

colors: {
  custom: {
    50: '#f49e90',
    500: '#e77364',
    950: '#000000',
  },
}

SCSS

$custom: #e77364;
$custom-light: #f49e90;
$custom-dark: #000000;

JSON

{
  "hex": "#e77364",
  "rgb": {
    "r": 231,
    "g": 115,
    "b": 100
  },
  "hsl": {
    "h": 6.87,
    "s": 73.184,
    "l": 64.902
  },
  "oklch": {
    "l": 0.68732,
    "c": 0.14679,
    "h": 29
  },
  "luminance": 0.3017
}

Semantic roles & 50–950 ramp

primary

#E77364

secondary

#BDE5EA

accent

#BFD510

background

#FFF9F8

surface

#FFF2F0

border

#D7CCCB

text

#180E0C

muted

#867E7D

Preview Lab

Preview with #E77364

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →