#E7729B#E7729B

#E7729B is a light, vivid pink. Relative luminance 0.314; OKLCH L 69.9% C 0.151 H 359.6°. Best body text is #000000 at 7.28:1 contrast (WCAG AA passes).

Color values

HEX	#E7729B
RGB	rgb(231, 114, 155)
HSL	hsl(339, 71%, 68%)
HSV	hsv(339, 51%, 91%)
CMYK	cmyk(0%, 50.6%, 32.9%, 9.4%)
CIE-LAB	lab(62.84, 49.56, -0.68)
CIE-LCH	lch(62.84, 49.56, 359.21°)
OKLab	oklab(69.92% 0.1506 -0.0011)
OKLCH	oklch(69.92% 0.151 359.6)
XYZ	xyz(44.8908, 31.3943, 34.6995)
Luminance	0.3139 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E7729B #72E7BE

analogous

#E772D6 #E7729B #E78372

triadic

#E7729B #9BE772 #729BE7

tetradic

#E7729B #D6E772 #72E7BE #8372E7

square

#E7729B #D6E772 #72E7BE #8372E7

split-complementary

#E7729B #72E783 #72D6E7

monochromatic

#BE2058 #DE3E76 #E7729B #F0A6C0 #F9DBE5

Accessibility & contrast

On white

2.89

#E7729B on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.28

#E7729B on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E7729B

7.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E7729B	#FFFFFF	#000000	##000000
##E7729B	1.00	2.89	7.28	7.28
#FFFFFF	2.89	1.00	21.00	21.00
#000000	7.28	21.00	1.00	1.00
##000000	7.28	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#848B9C

Deuteranopia (green-blind)

#A2A098

Tritanopia (blue-blind)

#F76981

Achromatopsia (no color)

#989898

Design tokens & code

CSS

--color: #e7729b;
/* rgb */ color: rgb(231, 114, 155);
/* oklch */ color: oklch(69.9% 0.151 359.6);

Tailwind

colors: {
  custom: {
    50: '#f29eb8',
    500: '#e7729b',
    950: '#000000',
  },
}

SCSS

$custom: #e7729b;
$custom-light: #f29eb8;
$custom-dark: #000000;

JSON

{
  "hex": "#e7729b",
  "rgb": {
    "r": 231,
    "g": 114,
    "b": 155
  },
  "hsl": {
    "h": 338.974,
    "s": 70.909,
    "l": 67.647
  },
  "oklch": {
    "l": 0.69915,
    "c": 0.15056,
    "h": 359.6
  },
  "luminance": 0.3139
}

Semantic roles & 50–950 ramp

primary

#E7729B

secondary

#C8EDE0

accent

#D39013

background

#FFF9FB

surface

#FFF2F6

border

#D7CCD0

text

#170F11

muted

#857E80

Preview Lab

Preview with #E7729B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →