#E7729B#E7729B

#E7729B is a light, vivid pink. Relative luminance 0.314; OKLCH L 69.9% C 0.151 H 359.6°. Best body text is #000000 at 7.28:1 contrast (WCAG AA passes).

Color values

HEX#E7729B
RGBrgb(231, 114, 155)
HSLhsl(339, 71%, 68%)
HSVhsv(339, 51%, 91%)
CMYKcmyk(0%, 50.6%, 32.9%, 9.4%)
CIE-LABlab(62.84, 49.56, -0.68)
CIE-LCHlch(62.84, 49.56, 359.21°)
OKLaboklab(69.92% 0.1506 -0.0011)
OKLCHoklch(69.92% 0.151 359.6)
XYZxyz(44.8908, 31.3943, 34.6995)
Luminance0.3139 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#E7729B #72E7BE
analogous
#E772D6 #E7729B #E78372
triadic
#E7729B #9BE772 #729BE7
tetradic
#E7729B #D6E772 #72E7BE #8372E7
square
#E7729B #D6E772 #72E7BE #8372E7
split-complementary
#E7729B #72E783 #72D6E7
monochromatic
#BE2058 #DE3E76 #E7729B #F0A6C0 #F9DBE5

Accessibility & contrast

On white

2.89
#E7729B on #FFFFFF
AA ✗AA large ✗AAA ✗

On black

7.28
#E7729B on #000000
AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E7729B
7.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##E7729B#FFFFFF#000000##000000
##E7729B1.002.897.287.28
#FFFFFF2.891.0021.0021.00
#0000007.2821.001.001.00
##0000007.2821.001.001.00

Color blindness preview

Protanopia (red-blind)
#848B9C
Deuteranopia (green-blind)
#A2A098
Tritanopia (blue-blind)
#F76981
Achromatopsia (no color)
#989898

Design tokens & code

CSS
--color: #e7729b;
/* rgb */ color: rgb(231, 114, 155);
/* oklch */ color: oklch(69.9% 0.151 359.6);
Tailwind
colors: {
  custom: {
    50: '#f29eb8',
    500: '#e7729b',
    950: '#000000',
  },
}
SCSS
$custom: #e7729b;
$custom-light: #f29eb8;
$custom-dark: #000000;
JSON
{
  "hex": "#e7729b",
  "rgb": {
    "r": 231,
    "g": 114,
    "b": 155
  },
  "hsl": {
    "h": 338.974,
    "s": 70.909,
    "l": 67.647
  },
  "oklch": {
    "l": 0.69915,
    "c": 0.15056,
    "h": 359.6
  },
  "luminance": 0.3139
}

Semantic roles & 50–950 ramp

primary
#E7729B
secondary
#C8EDE0
accent
#D39013
background
#FFF9FB
surface
#FFF2F6
border
#D7CCD0
text
#170F11
muted
#857E80

Preview Lab

Preview with #E7729B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#E7729B Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva