#E7728D#E7728D
#E7728D is a light, vivid red. Relative luminance 0.309; OKLCH L 69.5% C 0.147 H 7.1°. Best body text is #000000 at 7.19:1 contrast (WCAG AA passes).
Color values
| HEX | #E7728D |
|---|---|
| RGB | rgb(231, 114, 141) |
| HSL | hsl(346, 71%, 68%) |
| HSV | hsv(346, 51%, 91%) |
| CMYK | cmyk(0%, 50.6%, 39%, 9.4%) |
| CIE-LAB | lab(62.47, 47.93, 6.81) |
| CIE-LCH | lch(62.47, 48.42, 8.09°) |
| OKLab | oklab(69.51% 0.1456 0.0181) |
| OKLCH | oklch(69.51% 0.147 7.1) |
| XYZ | xyz(43.7825, 30.9510, 28.8625) |
| Luminance | 0.3095 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rosy Pink
#F6688E
ΔE00 2.93
Palevioletred
#DB7093
ΔE00 3.80
Muted Pink
#D1768F
ΔE00 4.32
Pinkish
#D46A7E
ΔE00 4.45
Watermelon
#FC6C85
ΔE00 4.50
Carnation
#FD798F
ΔE00 4.76
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#E7728D #72E7CC
analogous
#E772C7 #E7728D #E79272
triadic
#E7728D #8DE772 #728DE7
tetradic
#E7728D #C7E772 #72E7CC #9272E7
square
#E7728D #C7E772 #72E7CC #9272E7
split-complementary
#E7728D #72E792 #72C7E7
monochromatic
#BE2045 #DE3E63 #E7728D #F0A6B7 #F9DBE2
Accessibility & contrast
On white
2.92
#E7728D on #FFFFFF
AA ✗AA large ✗AAA ✗
On black
7.19
#E7728D on #000000
AA ✓AA large ✓AAA ✓
Best text color
#000000 on #E7728D
7.19:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##E7728D | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##E7728D | 1.00 | 2.92 | 7.19 | 7.19 |
| #FFFFFF | 2.92 | 1.00 | 21.00 | 21.00 |
| #000000 | 7.19 | 21.00 | 1.00 | 1.00 |
| ##000000 | 7.19 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#88898E
Deuteranopia (green-blind)
#A5A08A
Tritanopia (blue-blind)
#F8667C
Achromatopsia (no color)
#979797
Design tokens & code
CSS
--color: #e7728d; /* rgb */ color: rgb(231, 114, 141); /* oklch */ color: oklch(69.5% 0.147 7.1);
Tailwind
colors: {
custom: {
50: '#f29eae',
500: '#e7728d',
950: '#000000',
},
}SCSS
$custom: #e7728d; $custom-light: #f29eae; $custom-dark: #000000;
JSON
{
"hex": "#e7728d",
"rgb": {
"r": 231,
"g": 114,
"b": 141
},
"hsl": {
"h": 346.154,
"s": 70.909,
"l": 67.647
},
"oklch": {
"l": 0.69512,
"c": 0.14674,
"h": 7.1
},
"luminance": 0.30947
}Semantic roles & 50–950 ramp
primary
#E7728D
secondary
#C8EDE4
accent
#D3A713
background
#FFF9FA
surface
#FFF2F4
border
#D7CCCE
text
#170F10
muted
#857E7F