#E7728C#E7728C

#E7728C is a light, vivid red. Relative luminance 0.309; OKLCH L 69.5% C 0.147 H 7.6°. Best body text is #000000 at 7.18:1 contrast (WCAG AA passes).

Color values

HEX	#E7728C
RGB	rgb(231, 114, 140)
HSL	hsl(347, 71%, 68%)
HSV	hsv(347, 51%, 91%)
CMYK	cmyk(0%, 50.6%, 39.4%, 9.4%)
CIE-LAB	lab(62.44, 47.82, 7.35)
CIE-LCH	lch(62.44, 48.39, 8.74°)
OKLab	oklab(69.49% 0.1453 0.0195)
OKLCH	oklch(69.49% 0.147 7.6)
XYZ	xyz(43.7084, 30.9214, 28.4724)
Luminance	0.3092 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E7728C #72E7CD

analogous

#E772C6 #E7728C #E79372

triadic

#E7728C #8CE772 #728CE7

tetradic

#E7728C #C6E772 #72E7CD #9372E7

square

#E7728C #C6E772 #72E7CD #9372E7

split-complementary

#E7728C #72E793 #72C6E7

monochromatic

#BE2043 #DE3E61 #E7728C #F0A6B7 #F9DBE1

Accessibility & contrast

On white

2.92

#E7728C on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.18

#E7728C on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E7728C

7.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E7728C	#FFFFFF	#000000	##000000
##E7728C	1.00	2.92	7.18	7.18
#FFFFFF	2.92	1.00	21.00	21.00
#000000	7.18	21.00	1.00	1.00
##000000	7.18	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#88898D

Deuteranopia (green-blind)

#A5A089

Tritanopia (blue-blind)

#F9667C

Achromatopsia (no color)

#979797

Design tokens & code

CSS

--color: #e7728c;
/* rgb */ color: rgb(231, 114, 140);
/* oklch */ color: oklch(69.5% 0.147 7.6);

Tailwind

colors: {
  custom: {
    50: '#f29ead',
    500: '#e7728c',
    950: '#000000',
  },
}

SCSS

$custom: #e7728c;
$custom-light: #f29ead;
$custom-dark: #000000;

JSON

{
  "hex": "#e7728c",
  "rgb": {
    "r": 231,
    "g": 114,
    "b": 140
  },
  "hsl": {
    "h": 346.667,
    "s": 70.909,
    "l": 67.647
  },
  "oklch": {
    "l": 0.69485,
    "c": 0.14655,
    "h": 7.6
  },
  "luminance": 0.30917
}

Semantic roles & 50–950 ramp

primary

#E7728C

secondary

#C8EDE4

accent

#D3A813

background

#FFF9FA

surface

#FFF2F4

border

#D7CCCE

text

#170F10

muted

#857E7F

Preview Lab

Preview with #E7728C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →