#E7728A#E7728A

#E7728A is a light, vivid red. Relative luminance 0.309; OKLCH L 69.4% C 0.146 H 8.7°. Best body text is #000000 at 7.17:1 contrast (WCAG AA passes).

Color values

HEX	#E7728A
RGB	rgb(231, 114, 138)
HSL	hsl(348, 71%, 68%)
HSV	hsv(348, 51%, 91%)
CMYK	cmyk(0%, 50.6%, 40.3%, 9.4%)
CIE-LAB	lab(62.39, 47.61, 8.43)
CIE-LCH	lch(62.39, 48.35, 10.04°)
OKLab	oklab(69.43% 0.1445 0.0222)
OKLCH	oklch(69.43% 0.146 8.7)
XYZ	xyz(43.5623, 30.8629, 27.7028)
Luminance	0.3086 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E7728A #72E7CF

analogous

#E772C5 #E7728A #E79472

triadic

#E7728A #8AE772 #728AE7

tetradic

#E7728A #C5E772 #72E7CF #9472E7

square

#E7728A #C5E772 #72E7CF #9472E7

split-complementary

#E7728A #72E794 #72C5E7

monochromatic

#BE2041 #DE3E5F #E7728A #F0A6B5 #F9DBE1

Accessibility & contrast

On white

2.93

#E7728A on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.17

#E7728A on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E7728A

7.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E7728A	#FFFFFF	#000000	##000000
##E7728A	1.00	2.93	7.17	7.17
#FFFFFF	2.93	1.00	21.00	21.00
#000000	7.17	21.00	1.00	1.00
##000000	7.17	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#88898B

Deuteranopia (green-blind)

#A69F87

Tritanopia (blue-blind)

#F9657B

Achromatopsia (no color)

#979797

Design tokens & code

CSS

--color: #e7728a;
/* rgb */ color: rgb(231, 114, 138);
/* oklch */ color: oklch(69.4% 0.146 8.7);

Tailwind

colors: {
  custom: {
    50: '#f29eac',
    500: '#e7728a',
    950: '#000000',
  },
}

SCSS

$custom: #e7728a;
$custom-light: #f29eac;
$custom-dark: #000000;

JSON

{
  "hex": "#e7728a",
  "rgb": {
    "r": 231,
    "g": 114,
    "b": 138
  },
  "hsl": {
    "h": 347.692,
    "s": 70.909,
    "l": 67.647
  },
  "oklch": {
    "l": 0.69431,
    "c": 0.14621,
    "h": 8.7
  },
  "luminance": 0.30859
}

Semantic roles & 50–950 ramp

primary

#E7728A

secondary

#C8EDE5

accent

#D3AB13

background

#FFF9FA

surface

#FFF2F4

border

#D7CCCE

text

#170F10

muted

#857E7F

Preview Lab

Preview with #E7728A

Body copy rendered with the generated semantic roles for this colour.

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