#E7727F#E7727F

#E7727F is a light, vivid red. Relative luminance 0.306; OKLCH L 69.2% C 0.145 H 14.7°. Best body text is #000000 at 7.11:1 contrast (WCAG AA passes).

Color values

HEX	#E7727F
RGB	rgb(231, 114, 127)
HSL	hsl(353, 71%, 68%)
HSV	hsv(353, 51%, 91%)
CMYK	cmyk(0%, 50.6%, 45%, 9.4%)
CIE-LAB	lab(62.13, 46.47, 14.38)
CIE-LCH	lch(62.13, 48.64, 17.19°)
OKLab	oklab(69.15% 0.1404 0.0369)
OKLCH	oklch(69.15% 0.145 14.7)
XYZ	xyz(42.8059, 30.5603, 23.7190)
Luminance	0.3056 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E7727F #72E7DA

analogous

#E772BA #E7727F #E79F72

triadic

#E7727F #7FE772 #727FE7

tetradic

#E7727F #BAE772 #72E7DA #9F72E7

square

#E7727F #BAE772 #72E7DA #9F72E7

split-complementary

#E7727F #72E79F #72BAE7

monochromatic

#BE2032 #DE3E50 #E7727F #F0A6AE #F9DBDE

Accessibility & contrast

On white

2.95

#E7727F on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.11

#E7727F on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E7727F

7.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E7727F	#FFFFFF	#000000	##000000
##E7727F	1.00	2.95	7.11	7.11
#FFFFFF	2.95	1.00	21.00	21.00
#000000	7.11	21.00	1.00	1.00
##000000	7.11	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#8A887F

Deuteranopia (green-blind)

#A89F7D

Tritanopia (blue-blind)

#FA6377

Achromatopsia (no color)

#969696

Design tokens & code

CSS

--color: #e7727f;
/* rgb */ color: rgb(231, 114, 127);
/* oklch */ color: oklch(69.2% 0.145 14.7);

Tailwind

colors: {
  custom: {
    50: '#f39da4',
    500: '#e7727f',
    950: '#000000',
  },
}

SCSS

$custom: #e7727f;
$custom-light: #f39da4;
$custom-dark: #000000;

JSON

{
  "hex": "#e7727f",
  "rgb": {
    "r": 231,
    "g": 114,
    "b": 127
  },
  "hsl": {
    "h": 353.333,
    "s": 70.909,
    "l": 67.647
  },
  "oklch": {
    "l": 0.69153,
    "c": 0.14514,
    "h": 14.7
  },
  "luminance": 0.30556
}

Semantic roles & 50–950 ramp

primary

#E7727F

secondary

#C8EDE9

accent

#D3BE13

background

#FFF9FA

surface

#FFF2F3

border

#D7CCCD

text

#170F0F

muted

#857E7F

Preview Lab

Preview with #E7727F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →