#E7727D#E7727D

#E7727D is a light, vivid red. Relative luminance 0.305; OKLCH L 69.1% C 0.145 H 15.8°. Best body text is #000000 at 7.10:1 contrast (WCAG AA passes).

Color values

HEX#E7727D
RGBrgb(231, 114, 125)
HSLhsl(354, 71%, 68%)
HSVhsv(354, 51%, 91%)
CMYKcmyk(0%, 50.6%, 45.9%, 9.4%)
CIE-LABlab(62.09, 46.27, 15.46)
CIE-LCHlch(62.09, 48.79, 18.47°)
OKLaboklab(69.11% 0.1396 0.0395)
OKLCHoklch(69.11% 0.145 15.8)
XYZxyz(42.6768, 30.5087, 23.0393)
Luminance0.3050 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#E7727D #72E7DC
analogous
#E772B7 #E7727D #E7A172
triadic
#E7727D #7DE772 #727DE7
tetradic
#E7727D #B7E772 #72E7DC #A172E7
square
#E7727D #B7E772 #72E7DC #A172E7
split-complementary
#E7727D #72E7A1 #72B7E7
monochromatic
#BE202F #DE3E4D #E7727D #F0A6AD #F9DBDD

Accessibility & contrast

On white

2.96
#E7727D on #FFFFFF
AA ✗AA large ✗AAA ✗

On black

7.10
#E7727D on #000000
AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E7727D
7.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##E7727D#FFFFFF#000000##000000
##E7727D1.002.967.107.10
#FFFFFF2.961.0021.0021.00
#0000007.1021.001.001.00
##0000007.1021.001.001.00

Color blindness preview

Protanopia (red-blind)
#8B877D
Deuteranopia (green-blind)
#A89F7B
Tritanopia (blue-blind)
#FA6376
Achromatopsia (no color)
#969696

Design tokens & code

CSS
--color: #e7727d;
/* rgb */ color: rgb(231, 114, 125);
/* oklch */ color: oklch(69.1% 0.145 15.8);
Tailwind
colors: {
  custom: {
    50: '#f39da2',
    500: '#e7727d',
    950: '#000000',
  },
}
SCSS
$custom: #e7727d;
$custom-light: #f39da2;
$custom-dark: #000000;
JSON
{
  "hex": "#e7727d",
  "rgb": {
    "r": 231,
    "g": 114,
    "b": 125
  },
  "hsl": {
    "h": 354.359,
    "s": 70.909,
    "l": 67.647
  },
  "oklch": {
    "l": 0.69105,
    "c": 0.14508,
    "h": 15.8
  },
  "luminance": 0.30504
}

Semantic roles & 50–950 ramp

primary
#E7727D
secondary
#C8EDE9
accent
#D3C113
background
#FFF9F9
surface
#FFF2F2
border
#D7CCCC
text
#180F0F
muted
#867E7E

Preview Lab

Preview with #E7727D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#E7727D Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva