#E7727C#E7727C
#E7727C is a light, vivid red. Relative luminance 0.305; OKLCH L 69.1% C 0.145 H 16.3°. Best body text is #000000 at 7.10:1 contrast (WCAG AA passes).
Color values
| HEX | #E7727C |
|---|---|
| RGB | rgb(231, 114, 124) |
| HSL | hsl(355, 71%, 68%) |
| HSV | hsv(355, 51%, 91%) |
| CMYK | cmyk(0%, 50.6%, 46.3%, 9.4%) |
| CIE-LAB | lab(62.07, 46.18, 16.00) |
| CIE-LCH | lch(62.07, 48.87, 19.11°) |
| OKLab | oklab(69.08% 0.1392 0.0408) |
| OKLCH | oklch(69.08% 0.145 16.3) |
| XYZ | xyz(42.6132, 30.4833, 22.7046) |
| Luminance | 0.3048 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Watermelon
#FC6C85
ΔE00 4.28
Lightcoral
#F08080
ΔE00 4.40
Carnation
#FD798F
ΔE00 5.15
Blush Pink
#FE828C
ΔE00 5.46
Pinkish
#D46A7E
ΔE00 5.47
Salmon Pink
#FE7B7C
ΔE00 5.50
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#E7727C #72E7DD
analogous
#E772B6 #E7727C #E7A372
triadic
#E7727C #7CE772 #727CE7
tetradic
#E7727C #B6E772 #72E7DD #A372E7
square
#E7727C #B6E772 #72E7DD #A372E7
split-complementary
#E7727C #72E7A3 #72B6E7
monochromatic
#BE202E #DE3E4B #E7727C #F0A6AD #F9DBDD
Accessibility & contrast
On white
2.96
#E7727C on #FFFFFF
AA ✗AA large ✗AAA ✗
On black
7.10
#E7727C on #000000
AA ✓AA large ✓AAA ✓
Best text color
#000000 on #E7727C
7.10:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##E7727C | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##E7727C | 1.00 | 2.96 | 7.10 | 7.10 |
| #FFFFFF | 2.96 | 1.00 | 21.00 | 21.00 |
| #000000 | 7.10 | 21.00 | 1.00 | 1.00 |
| ##000000 | 7.10 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#8B877C
Deuteranopia (green-blind)
#A89F7A
Tritanopia (blue-blind)
#FA6376
Achromatopsia (no color)
#969696
Design tokens & code
CSS
--color: #e7727c; /* rgb */ color: rgb(231, 114, 124); /* oklch */ color: oklch(69.1% 0.145 16.3);
Tailwind
colors: {
custom: {
50: '#f39da1',
500: '#e7727c',
950: '#000000',
},
}SCSS
$custom: #e7727c; $custom-light: #f39da1; $custom-dark: #000000;
JSON
{
"hex": "#e7727c",
"rgb": {
"r": 231,
"g": 114,
"b": 124
},
"hsl": {
"h": 354.872,
"s": 70.909,
"l": 67.647
},
"oklch": {
"l": 0.69082,
"c": 0.14508,
"h": 16.3
},
"luminance": 0.30479
}Semantic roles & 50–950 ramp
primary
#E7727C
secondary
#C8EDE9
accent
#D3C213
background
#FFF9F9
surface
#FFF2F2
border
#D7CCCC
text
#180F0F
muted
#867E7E