#E77268#E77268

#E77268 is a light, vivid red. Relative luminance 0.300; OKLCH L 68.7% C 0.147 H 26.6°. Best body text is #000000 at 7.00:1 contrast (WCAG AA passes).

Color values

HEX	#E77268
RGB	rgb(231, 114, 104)
HSL	hsl(5, 73%, 66%)
HSV	hsv(5, 55%, 91%)
CMYK	cmyk(0%, 50.6%, 55%, 9.4%)
CIE-LAB	lab(61.68, 44.42, 26.86)
CIE-LCH	lch(61.68, 51.91, 31.16°)
OKLab	oklab(68.66% 0.1315 0.0658)
OKLCH	oklch(68.66% 0.147 26.6)
XYZ	xyz(41.4742, 30.0277, 16.7058)
Luminance	0.3002 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E77268 #68DDE7

analogous

#E7689E #E77268 #E7B168

triadic

#E77268 #68E772 #7268E7

tetradic

#E77268 #9EE768 #68DDE7 #B168E7

square

#E77268 #9EE768 #68DDE7 #B168E7

split-complementary

#E77268 #68E7B1 #689EE7

monochromatic

#B7291D #DF4133 #E77268 #EFA39D #F8D5D2

Accessibility & contrast

On white

3.00

#E77268 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

7.00

#E77268 on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E77268

7.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E77268	#FFFFFF	#000000	##000000
##E77268	1.00	3.00	7.00	7.00
#FFFFFF	3.00	1.00	21.00	21.00
#000000	7.00	21.00	1.00	1.00
##000000	7.00	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#8E8667

Deuteranopia (green-blind)

#AB9E66

Tritanopia (blue-blind)

#FB5F70

Achromatopsia (no color)

#959595

Design tokens & code

CSS

--color: #e77268;
/* rgb */ color: rgb(231, 114, 104);
/* oklch */ color: oklch(68.7% 0.147 26.6);

Tailwind

colors: {
  custom: {
    50: '#f49d93',
    500: '#e77268',
    950: '#000000',
  },
}

SCSS

$custom: #e77268;
$custom-light: #f49d93;
$custom-dark: #000000;

JSON

{
  "hex": "#e77268",
  "rgb": {
    "r": 231,
    "g": 114,
    "b": 104
  },
  "hsl": {
    "h": 4.724,
    "s": 72.571,
    "l": 65.686
  },
  "oklch": {
    "l": 0.68658,
    "c": 0.14703,
    "h": 26.6
  },
  "luminance": 0.30023
}

Semantic roles & 50–950 ramp

primary

#E77268

secondary

#C0E7EB

accent

#C5D511

background

#FFF9F9

surface

#FFF2F1

border

#D7CCCB

text

#180E0D

muted

#867E7E

Preview Lab

Preview with #E77268

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →