#E770DA#E770DA

#E770DA is a light, vivid purple. Relative luminance 0.336; OKLCH L 72.0% C 0.193 H 331.7°. Best body text is #000000 at 7.73:1 contrast (WCAG AA passes).

Color values

HEX	#E770DA
RGB	rgb(231, 112, 218)
HSL	hsl(307, 71%, 67%)
HSV	hsv(307, 52%, 91%)
CMYK	cmyk(0%, 51.5%, 5.6%, 9.4%)
CIE-LAB	lab(64.68, 59.62, -33.60)
CIE-LCH	lch(64.68, 68.44, 330.60°)
OKLab	oklab(72.01% 0.1699 -0.0916)
OKLCH	oklch(72.01% 0.193 331.7)
XYZ	xyz(51.4038, 33.6425, 70.1022)
Luminance	0.3364 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E770DA #70E77D

analogous

#B970E7 #E770DA #E7709E

triadic

#E770DA #DAE770 #70DAE7

tetradic

#E770DA #E7B970 #70E77D #709EE7

square

#E770DA #E7B970 #70E77D #709EE7

split-complementary

#E770DA #9EE770 #70E7B9

monochromatic

#BD20AC #DE3CCC #E770DA #F0A4E8 #F9D9F5

Accessibility & contrast

On white

2.72

#E770DA on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.73

#E770DA on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E770DA

7.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E770DA	#FFFFFF	#000000	##000000
##E770DA	1.00	2.72	7.73	7.73
#FFFFFF	2.72	1.00	21.00	21.00
#000000	7.73	21.00	1.00	1.00
##000000	7.73	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6C92DD

Deuteranopia (green-blind)

#8FA3D7

Tritanopia (blue-blind)

#EF799B

Achromatopsia (no color)

#9D9D9D

Design tokens & code

CSS

--color: #e770da;
/* rgb */ color: rgb(231, 112, 218);
/* oklch */ color: oklch(72.0% 0.193 331.7);

Tailwind

colors: {
  custom: {
    50: '#f19ee5',
    500: '#e770da',
    950: '#000000',
  },
}

SCSS

$custom: #e770da;
$custom-light: #f19ee5;
$custom-dark: #000000;

JSON

{
  "hex": "#e770da",
  "rgb": {
    "r": 231,
    "g": 112,
    "b": 218
  },
  "hsl": {
    "h": 306.555,
    "s": 71.257,
    "l": 67.255
  },
  "oklch": {
    "l": 0.7201,
    "c": 0.193,
    "h": 331.7
  },
  "luminance": 0.33639
}

Semantic roles & 50–950 ramp

primary

#E770DA

secondary

#C7ECCB

accent

#D32712

background

#FFFAFE

surface

#FEF3FC

border

#D6CDD5

text

#170F16

muted

#857F84

Preview Lab

Preview with #E770DA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →