#E770D4#E770D4

#E770D4 is a light, vivid purple. Relative luminance 0.333; OKLCH L 71.7% C 0.188 H 333.8°. Best body text is #000000 at 7.67:1 contrast (WCAG AA passes).

Color values

HEX	#E770D4
RGB	rgb(231, 112, 212)
HSL	hsl(310, 71%, 67%)
HSV	hsv(310, 52%, 91%)
CMYK	cmyk(0%, 51.5%, 8.2%, 9.4%)
CIE-LAB	lab(64.43, 58.64, -30.62)
CIE-LCH	lch(64.43, 66.15, 332.42°)
OKLab	oklab(71.75% 0.1688 -0.0832)
OKLCH	oklch(71.75% 0.188 333.8)
XYZ	xyz(50.6328, 33.3341, 66.0419)
Luminance	0.3333 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E770D4 #70E783

analogous

#BF70E7 #E770D4 #E77099

triadic

#E770D4 #D4E770 #70D4E7

tetradic

#E770D4 #E7BF70 #70E783 #7099E7

square

#E770D4 #E7BF70 #70E783 #7099E7

split-complementary

#E770D4 #99E770 #70E7BF

monochromatic

#BD20A4 #DE3CC4 #E770D4 #F0A4E4 #F9D9F4

Accessibility & contrast

On white

2.74

#E770D4 on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.67

#E770D4 on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E770D4

7.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E770D4	#FFFFFF	#000000	##000000
##E770D4	1.00	2.74	7.67	7.67
#FFFFFF	2.74	1.00	21.00	21.00
#000000	7.67	21.00	1.00	1.00
##000000	7.67	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6E91D7

Deuteranopia (green-blind)

#91A3D1

Tritanopia (blue-blind)

#F07798

Achromatopsia (no color)

#9C9C9C

Design tokens & code

CSS

--color: #e770d4;
/* rgb */ color: rgb(231, 112, 212);
/* oklch */ color: oklch(71.7% 0.188 333.8);

Tailwind

colors: {
  custom: {
    50: '#f19ee1',
    500: '#e770d4',
    950: '#000000',
  },
}

SCSS

$custom: #e770d4;
$custom-light: #f19ee1;
$custom-dark: #000000;

JSON

{
  "hex": "#e770d4",
  "rgb": {
    "r": 231,
    "g": 112,
    "b": 212
  },
  "hsl": {
    "h": 309.58,
    "s": 71.257,
    "l": 67.255
  },
  "oklch": {
    "l": 0.71746,
    "c": 0.18816,
    "h": 333.8
  },
  "luminance": 0.33331
}

Semantic roles & 50–950 ramp

primary

#E770D4

secondary

#C7ECCD

accent

#D33112

background

#FFFAFD

surface

#FEF3FB

border

#D6CDD4

text

#170F15

muted

#857F83

Preview Lab

Preview with #E770D4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →