#E7708D#E7708D

#E7708D is a light, vivid red. Relative luminance 0.305; OKLCH L 69.2% C 0.150 H 6.4°. Best body text is #000000 at 7.10:1 contrast (WCAG AA passes).

Color values

HEX	#E7708D
RGB	rgb(231, 112, 141)
HSL	hsl(345, 71%, 67%)
HSV	hsv(345, 52%, 91%)
CMYK	cmyk(0%, 51.5%, 39%, 9.4%)
CIE-LAB	lab(62.09, 48.91, 6.27)
CIE-LCH	lch(62.09, 49.31, 7.30°)
OKLab	oklab(69.23% 0.1486 0.0168)
OKLCH	oklch(69.23% 0.15 6.4)
XYZ	xyz(43.5593, 30.5047, 28.7881)
Luminance	0.3050 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E7708D #70E7CA

analogous

#E770C9 #E7708D #E78F70

triadic

#E7708D #8DE770 #708DE7

tetradic

#E7708D #C9E770 #70E7CA #8F70E7

square

#E7708D #C9E770 #70E7CA #8F70E7

split-complementary

#E7708D #70E78F #70C9E7

monochromatic

#BD2046 #DE3C63 #E7708D #F0A4B7 #F9D9E1

Accessibility & contrast

On white

2.96

#E7708D on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.10

#E7708D on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #E7708D

7.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E7708D	#FFFFFF	#000000	##000000
##E7708D	1.00	2.96	7.10	7.10
#FFFFFF	2.96	1.00	21.00	21.00
#000000	7.10	21.00	1.00	1.00
##000000	7.10	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#86888E

Deuteranopia (green-blind)

#A49F8A

Tritanopia (blue-blind)

#F9647B

Achromatopsia (no color)

#969696

Design tokens & code

CSS

--color: #e7708d;
/* rgb */ color: rgb(231, 112, 141);
/* oklch */ color: oklch(69.2% 0.150 6.4);

Tailwind

colors: {
  custom: {
    50: '#f29cae',
    500: '#e7708d',
    950: '#000000',
  },
}

SCSS

$custom: #e7708d;
$custom-light: #f29cae;
$custom-dark: #000000;

JSON

{
  "hex": "#e7708d",
  "rgb": {
    "r": 231,
    "g": 112,
    "b": 141
  },
  "hsl": {
    "h": 345.378,
    "s": 71.257,
    "l": 67.255
  },
  "oklch": {
    "l": 0.69226,
    "c": 0.14958,
    "h": 6.4
  },
  "luminance": 0.305
}

Semantic roles & 50–950 ramp

primary

#E7708D

secondary

#C7ECE3

accent

#D3A412

background

#FFF9FA

surface

#FFF2F4

border

#D7CCCE

text

#170E10

muted

#857E7F

Preview Lab

Preview with #E7708D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →