#E77068#E77068

#E77068 is a light, vivid red. Relative luminance 0.296; OKLCH L 68.4% C 0.149 H 25.7°. Best body text is #000000 at 6.92:1 contrast (WCAG AA passes).

Color values

HEX	#E77068
RGB	rgb(231, 112, 104)
HSL	hsl(4, 73%, 66%)
HSV	hsv(4, 55%, 91%)
CMYK	cmyk(0%, 51.5%, 55%, 9.4%)
CIE-LAB	lab(61.29, 45.41, 26.35)
CIE-LCH	lch(61.29, 52.50, 30.13°)
OKLab	oklab(68.36% 0.1346 0.0646)
OKLCH	oklch(68.36% 0.149 25.7)
XYZ	xyz(41.2511, 29.5814, 16.6315)
Luminance	0.2958 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E77068 #68DFE7

analogous

#E7689F #E77068 #E7B068

triadic

#E77068 #68E770 #7068E7

tetradic

#E77068 #9FE768 #68DFE7 #B068E7

square

#E77068 #9FE768 #68DFE7 #B068E7

split-complementary

#E77068 #68E7B0 #689FE7

monochromatic

#B7271D #DF3E33 #E77068 #EFA29D #F8D4D2

Accessibility & contrast

On white

3.04

#E77068 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

6.92

#E77068 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E77068

6.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E77068	#FFFFFF	#000000	##000000
##E77068	1.00	3.04	6.92	6.92
#FFFFFF	3.04	1.00	21.00	21.00
#000000	6.92	21.00	1.00	1.00
##000000	6.92	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#8C8467

Deuteranopia (green-blind)

#AA9D66

Tritanopia (blue-blind)

#FB5D6F

Achromatopsia (no color)

#949494

Design tokens & code

CSS

--color: #e77068;
/* rgb */ color: rgb(231, 112, 104);
/* oklch */ color: oklch(68.4% 0.149 25.7);

Tailwind

colors: {
  custom: {
    50: '#f49c93',
    500: '#e77068',
    950: '#000000',
  },
}

SCSS

$custom: #e77068;
$custom-light: #f49c93;
$custom-dark: #000000;

JSON

{
  "hex": "#e77068",
  "rgb": {
    "r": 231,
    "g": 112,
    "b": 104
  },
  "hsl": {
    "h": 3.78,
    "s": 72.571,
    "l": 65.686
  },
  "oklch": {
    "l": 0.68364,
    "c": 0.14927,
    "h": 25.7
  },
  "luminance": 0.29577
}

Semantic roles & 50–950 ramp

primary

#E77068

secondary

#C0E8EB

accent

#C8D511

background

#FFF9F9

surface

#FFF2F1

border

#D7CCCB

text

#180E0D

muted

#867E7E

Preview Lab

Preview with #E77068

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →