#E7704D#E7704D

#E7704D is a light, vivid red. Relative luminance 0.291; OKLCH L 67.9% C 0.156 H 37.2°. Best body text is #000000 at 6.82:1 contrast (WCAG AA passes).

Color values

HEX	#E7704D
RGB	rgb(231, 112, 77)
HSL	hsl(14, 76%, 60%)
HSV	hsv(14, 67%, 91%)
CMYK	cmyk(0%, 51.5%, 66.7%, 9.4%)
CIE-LAB	lab(60.89, 43.58, 40.76)
CIE-LCH	lch(60.89, 59.67, 43.09°)
OKLab	oklab(67.93% 0.1245 0.0944)
OKLCH	oklch(67.93% 0.156 37.2)
XYZ	xyz(40.0924, 29.1180, 10.5288)
Luminance	0.2911 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E7704D #4DC4E7

analogous

#E74D77 #E7704D #E7BD4D

triadic

#E7704D #4DE770 #704DE7

tetradic

#E7704D #77E74D #4DC4E7 #BD4DE7

square

#E7704D #77E74D #4DC4E7 #BD4DE7

split-complementary

#E7704D #4DE7BD #4D77E7

monochromatic

#A43616 #D9481D #E7704D #EE9B83 #F6C7B9

Accessibility & contrast

On white

3.08

#E7704D on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

6.82

#E7704D on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E7704D

6.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E7704D	#FFFFFF	#000000	##000000
##E7704D	1.00	3.08	6.82	6.82
#FFFFFF	3.08	1.00	21.00	21.00
#000000	6.82	21.00	1.00	1.00
##000000	6.82	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#908349

Deuteranopia (green-blind)

#AD9D4B

Tritanopia (blue-blind)

#FC5968

Achromatopsia (no color)

#939393

Design tokens & code

CSS

--color: #e7704d;
/* rgb */ color: rgb(231, 112, 77);
/* oklch */ color: oklch(67.9% 0.156 37.2);

Tailwind

colors: {
  custom: {
    50: '#f59b80',
    500: '#e7704d',
    950: '#000000',
  },
}

SCSS

$custom: #e7704d;
$custom-light: #f59b80;
$custom-dark: #000000;

JSON

{
  "hex": "#e7704d",
  "rgb": {
    "r": 231,
    "g": 112,
    "b": 77
  },
  "hsl": {
    "h": 13.636,
    "s": 76.238,
    "l": 60.392
  },
  "oklch": {
    "l": 0.67925,
    "c": 0.15624,
    "h": 37.2
  },
  "luminance": 0.29113
}

Semantic roles & 50–950 ramp

primary

#E7704D

secondary

#AAD8E5

accent

#AAD80D

background

#FFF9F7

surface

#FFF2EE

border

#D7CCC9

text

#180E0A

muted

#867E7C

Preview Lab

Preview with #E7704D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →