#E7704B#E7704B

#E7704B is a light, vivid red. Relative luminance 0.291; OKLCH L 67.9% C 0.157 H 37.9°. Best body text is #000000 at 6.82:1 contrast (WCAG AA passes).

Color values

HEX	#E7704B
RGB	rgb(231, 112, 75)
HSL	hsl(14, 76%, 60%)
HSV	hsv(14, 68%, 91%)
CMYK	cmyk(0%, 51.5%, 67.5%, 9.4%)
CIE-LAB	lab(60.86, 43.47, 41.80)
CIE-LCH	lch(60.86, 60.30, 43.88°)
OKLab	oklab(67.9% 0.1238 0.0963)
OKLCH	oklch(67.9% 0.157 37.9)
XYZ	xyz(40.0228, 29.0901, 10.1626)
Luminance	0.2908 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E7704B #4BC2E7

analogous

#E74B74 #E7704B #E7BE4B

triadic

#E7704B #4BE770 #704BE7

tetradic

#E7704B #74E74B #4BC2E7 #BE4BE7

square

#E7704B #74E74B #4BC2E7 #BE4BE7

split-complementary

#E7704B #4BE7BE #4B74E7

monochromatic

#A23716 #D8491D #E7704B #EE9B81 #F5C6B7

Accessibility & contrast

On white

3.08

#E7704B on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

6.82

#E7704B on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E7704B

6.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E7704B	#FFFFFF	#000000	##000000
##E7704B	1.00	3.08	6.82	6.82
#FFFFFF	3.08	1.00	21.00	21.00
#000000	6.82	21.00	1.00	1.00
##000000	6.82	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#908347

Deuteranopia (green-blind)

#AD9D48

Tritanopia (blue-blind)

#FD5868

Achromatopsia (no color)

#939393

Design tokens & code

CSS

--color: #e7704b;
/* rgb */ color: rgb(231, 112, 75);
/* oklch */ color: oklch(67.9% 0.157 37.9);

Tailwind

colors: {
  custom: {
    50: '#f59b7e',
    500: '#e7704b',
    950: '#000000',
  },
}

SCSS

$custom: #e7704b;
$custom-light: #f59b7e;
$custom-dark: #000000;

JSON

{
  "hex": "#e7704b",
  "rgb": {
    "r": 231,
    "g": 112,
    "b": 75
  },
  "hsl": {
    "h": 14.231,
    "s": 76.471,
    "l": 60
  },
  "oklch": {
    "l": 0.67898,
    "c": 0.15688,
    "h": 37.9
  },
  "luminance": 0.29085
}

Semantic roles & 50–950 ramp

primary

#E7704B

secondary

#A9D7E5

accent

#C6F335

background

#FFF9F7

surface

#FFF2EE

border

#D7CCC9

text

#180E0A

muted

#867E7C

Preview Lab

Preview with #E7704B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →