#E7698C#E7698C

#E7698C is a light, vivid pink. Relative luminance 0.290; OKLCH L 68.2% C 0.159 H 4.8°. Best body text is #000000 at 6.80:1 contrast (WCAG AA passes).

Color values

HEX	#E7698C
RGB	rgb(231, 105, 140)
HSL	hsl(343, 72%, 66%)
HSV	hsv(343, 55%, 91%)
CMYK	cmyk(0%, 54.5%, 39.4%, 9.4%)
CIE-LAB	lab(60.77, 52.15, 4.96)
CIE-LCH	lch(60.77, 52.39, 5.43°)
OKLab	oklab(68.23% 0.1587 0.0134)
OKLCH	oklch(68.23% 0.159 4.8)
XYZ	xyz(42.7427, 28.9900, 28.1505)
Luminance	0.2899 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E7698C #69E7C4

analogous

#E769CB #E7698C #E78569

triadic

#E7698C #8CE769 #698CE7

tetradic

#E7698C #CBE769 #69E7C4 #8569E7

square

#E7698C #CBE769 #69E7C4 #8569E7

split-complementary

#E7698C #69E785 #69CBE7

monochromatic

#B81D48 #DF3464 #E7698C #EF9EB4 #F8D3DD

Accessibility & contrast

On white

3.09

#E7698C on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

6.80

#E7698C on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E7698C

6.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E7698C	#FFFFFF	#000000	##000000
##E7698C	1.00	3.09	6.80	6.80
#FFFFFF	3.09	1.00	21.00	21.00
#000000	6.80	21.00	1.00	1.00
##000000	6.80	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#80838D

Deuteranopia (green-blind)

#A19C89

Tritanopia (blue-blind)

#F95C76

Achromatopsia (no color)

#939393

Design tokens & code

CSS

--color: #e7698c;
/* rgb */ color: rgb(231, 105, 140);
/* oklch */ color: oklch(68.2% 0.159 4.8);

Tailwind

colors: {
  custom: {
    50: '#f398ad',
    500: '#e7698c',
    950: '#000000',
  },
}

SCSS

$custom: #e7698c;
$custom-light: #f398ad;
$custom-dark: #000000;

JSON

{
  "hex": "#e7698c",
  "rgb": {
    "r": 231,
    "g": 105,
    "b": 140
  },
  "hsl": {
    "h": 343.333,
    "s": 72.414,
    "l": 65.882
  },
  "oklch": {
    "l": 0.68229,
    "c": 0.15928,
    "h": 4.8
  },
  "luminance": 0.28986
}

Semantic roles & 50–950 ramp

primary

#E7698C

secondary

#C1EBDF

accent

#D49E11

background

#FFF9FA

surface

#FFF2F4

border

#D7CCCE

text

#170E10

muted

#857E7F

Preview Lab

Preview with #E7698C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →