#E7698B#E7698B

#E7698B is a light, vivid pink. Relative luminance 0.290; OKLCH L 68.2% C 0.159 H 5.3°. Best body text is #000000 at 6.79:1 contrast (WCAG AA passes).

Color values

HEX	#E7698B
RGB	rgb(231, 105, 139)
HSL	hsl(344, 72%, 66%)
HSV	hsv(344, 55%, 91%)
CMYK	cmyk(0%, 54.5%, 39.8%, 9.4%)
CIE-LAB	lab(60.75, 52.04, 5.50)
CIE-LCH	lch(60.75, 52.33, 6.03°)
OKLab	oklab(68.2% 0.1584 0.0148)
OKLCH	oklch(68.2% 0.159 5.3)
XYZ	xyz(42.6693, 28.9607, 27.7639)
Luminance	0.2896 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E7698B #69E7C5

analogous

#E769CA #E7698B #E78669

triadic

#E7698B #8BE769 #698BE7

tetradic

#E7698B #CAE769 #69E7C5 #8669E7

square

#E7698B #CAE769 #69E7C5 #8669E7

split-complementary

#E7698B #69E786 #69CAE7

monochromatic

#B81D47 #DF3462 #E7698B #EF9EB4 #F8D3DD

Accessibility & contrast

On white

3.09

#E7698B on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

6.79

#E7698B on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E7698B

6.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E7698B	#FFFFFF	#000000	##000000
##E7698B	1.00	3.09	6.79	6.79
#FFFFFF	3.09	1.00	21.00	21.00
#000000	6.79	21.00	1.00	1.00
##000000	6.79	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#80838C

Deuteranopia (green-blind)

#A19C88

Tritanopia (blue-blind)

#F95C76

Achromatopsia (no color)

#929292

Design tokens & code

CSS

--color: #e7698b;
/* rgb */ color: rgb(231, 105, 139);
/* oklch */ color: oklch(68.2% 0.159 5.3);

Tailwind

colors: {
  custom: {
    50: '#f398ac',
    500: '#e7698b',
    950: '#000000',
  },
}

SCSS

$custom: #e7698b;
$custom-light: #f398ac;
$custom-dark: #000000;

JSON

{
  "hex": "#e7698b",
  "rgb": {
    "r": 231,
    "g": 105,
    "b": 139
  },
  "hsl": {
    "h": 343.81,
    "s": 72.414,
    "l": 65.882
  },
  "oklch": {
    "l": 0.68201,
    "c": 0.15904,
    "h": 5.3
  },
  "luminance": 0.28956
}

Semantic roles & 50–950 ramp

primary

#E7698B

secondary

#C1EBDF

accent

#D4A011

background

#FFF9FA

surface

#FFF2F4

border

#D7CCCE

text

#170E10

muted

#857E7F

Preview Lab

Preview with #E7698B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →