#E7696D#E7696D

#E7696D is a light, vivid red. Relative luminance 0.282; OKLCH L 67.5% C 0.157 H 20.3°. Best body text is #000000 at 6.64:1 contrast (WCAG AA passes).

Color values

HEX	#E7696D
RGB	rgb(231, 105, 109)
HSL	hsl(358, 72%, 66%)
HSV	hsv(358, 55%, 91%)
CMYK	cmyk(0%, 54.5%, 52.8%, 9.4%)
CIE-LAB	lab(60.07, 49.20, 21.88)
CIE-LCH	lch(60.07, 53.84, 23.97°)
OKLab	oklab(67.47% 0.1471 0.0544)
OKLCH	oklch(67.47% 0.157 20.3)
XYZ	xyz(40.7701, 28.2010, 17.7614)
Luminance	0.2820 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E7696D #69E7E3

analogous

#E769AC #E7696D #E7A469

triadic

#E7696D #6DE769 #696DE7

tetradic

#E7696D #ACE769 #69E7E3 #A469E7

square

#E7696D #ACE769 #69E7E3 #A469E7

split-complementary

#E7696D #69E7A4 #69ACE7

monochromatic

#B81D22 #DF343A #E7696D #EF9EA0 #F8D3D4

Accessibility & contrast

On white

3.16

#E7696D on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

6.64

#E7696D on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E7696D

6.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E7696D	#FFFFFF	#000000	##000000
##E7696D	1.00	3.16	6.64	6.64
#FFFFFF	3.16	1.00	21.00	21.00
#000000	6.64	21.00	1.00	1.00
##000000	6.64	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#86816C

Deuteranopia (green-blind)

#A69B6A

Tritanopia (blue-blind)

#FB556B

Achromatopsia (no color)

#919191

Design tokens & code

CSS

--color: #e7696d;
/* rgb */ color: rgb(231, 105, 109);
/* oklch */ color: oklch(67.5% 0.157 20.3);

Tailwind

colors: {
  custom: {
    50: '#f49896',
    500: '#e7696d',
    950: '#000000',
  },
}

SCSS

$custom: #e7696d;
$custom-light: #f49896;
$custom-dark: #000000;

JSON

{
  "hex": "#e7696d",
  "rgb": {
    "r": 231,
    "g": 105,
    "b": 109
  },
  "hsl": {
    "h": 358.095,
    "s": 72.414,
    "l": 65.882
  },
  "oklch": {
    "l": 0.6747,
    "c": 0.15681,
    "h": 20.3
  },
  "luminance": 0.28196
}

Semantic roles & 50–950 ramp

primary

#E7696D

secondary

#C1EBE9

accent

#D4CE11

background

#FFF9F9

surface

#FFF2F2

border

#D7CCCC

text

#180E0D

muted

#867E7E

Preview Lab

Preview with #E7696D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →