#E7696C#E7696C

#E7696C is a light, vivid red. Relative luminance 0.282; OKLCH L 67.4% C 0.157 H 20.8°. Best body text is #000000 at 6.64:1 contrast (WCAG AA passes).

Color values

HEX	#E7696C
RGB	rgb(231, 105, 108)
HSL	hsl(359, 72%, 66%)
HSV	hsv(359, 55%, 91%)
CMYK	cmyk(0%, 54.5%, 53.2%, 9.4%)
CIE-LAB	lab(60.05, 49.11, 22.42)
CIE-LCH	lch(60.05, 53.99, 24.54°)
OKLab	oklab(67.45% 0.1467 0.0557)
OKLCH	oklch(67.45% 0.157 20.8)
XYZ	xyz(40.7166, 28.1796, 17.4795)
Luminance	0.2818 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E7696C #69E7E4

analogous

#E769AB #E7696C #E7A569

triadic

#E7696C #6CE769 #696CE7

tetradic

#E7696C #ABE769 #69E7E4 #A569E7

square

#E7696C #ABE769 #69E7E4 #A569E7

split-complementary

#E7696C #69E7A5 #69ABE7

monochromatic

#B81D21 #DF3438 #E7696C #EF9EA0 #F8D3D3

Accessibility & contrast

On white

3.17

#E7696C on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

6.64

#E7696C on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E7696C

6.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E7696C	#FFFFFF	#000000	##000000
##E7696C	1.00	3.17	6.64	6.64
#FFFFFF	3.17	1.00	21.00	21.00
#000000	6.64	21.00	1.00	1.00
##000000	6.64	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#86806B

Deuteranopia (green-blind)

#A69B69

Tritanopia (blue-blind)

#FB556B

Achromatopsia (no color)

#919191

Design tokens & code

CSS

--color: #e7696c;
/* rgb */ color: rgb(231, 105, 108);
/* oklch */ color: oklch(67.4% 0.157 20.8);

Tailwind

colors: {
  custom: {
    50: '#f49896',
    500: '#e7696c',
    950: '#000000',
  },
}

SCSS

$custom: #e7696c;
$custom-light: #f49896;
$custom-dark: #000000;

JSON

{
  "hex": "#e7696c",
  "rgb": {
    "r": 231,
    "g": 105,
    "b": 108
  },
  "hsl": {
    "h": 358.571,
    "s": 72.414,
    "l": 65.882
  },
  "oklch": {
    "l": 0.67449,
    "c": 0.15688,
    "h": 20.8
  },
  "luminance": 0.28175
}

Semantic roles & 50–950 ramp

primary

#E7696C

secondary

#C1EBEA

accent

#D4D011

background

#FFF9F9

surface

#FFF2F1

border

#D7CCCB

text

#180E0D

muted

#867E7E

Preview Lab

Preview with #E7696C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →