#E7696B#E7696B

#E7696B is a light, vivid red. Relative luminance 0.282; OKLCH L 67.4% C 0.157 H 21.3°. Best body text is #000000 at 6.63:1 contrast (WCAG AA passes).

Color values

HEX	#E7696B
RGB	rgb(231, 105, 107)
HSL	hsl(359, 72%, 66%)
HSV	hsv(359, 55%, 91%)
CMYK	cmyk(0%, 54.5%, 53.7%, 9.4%)
CIE-LAB	lab(60.03, 49.03, 22.97)
CIE-LCH	lch(60.03, 54.15, 25.10°)
OKLab	oklab(67.43% 0.1463 0.0569)
OKLCH	oklch(67.43% 0.157 21.3)
XYZ	xyz(40.6637, 28.1584, 17.2008)
Luminance	0.2815 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E7696B #69E7E5

analogous

#E769AA #E7696B #E7A669

triadic

#E7696B #6BE769 #696BE7

tetradic

#E7696B #AAE769 #69E7E5 #A669E7

square

#E7696B #AAE769 #69E7E5 #A669E7

split-complementary

#E7696B #69E7A6 #69AAE7

monochromatic

#B81D20 #DF3437 #E7696B #EF9E9F #F8D3D3

Accessibility & contrast

On white

3.17

#E7696B on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

6.63

#E7696B on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E7696B

6.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E7696B	#FFFFFF	#000000	##000000
##E7696B	1.00	3.17	6.63	6.63
#FFFFFF	3.17	1.00	21.00	21.00
#000000	6.63	21.00	1.00	1.00
##000000	6.63	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#86806A

Deuteranopia (green-blind)

#A69B68

Tritanopia (blue-blind)

#FB556B

Achromatopsia (no color)

#919191

Design tokens & code

CSS

--color: #e7696b;
/* rgb */ color: rgb(231, 105, 107);
/* oklch */ color: oklch(67.4% 0.157 21.3);

Tailwind

colors: {
  custom: {
    50: '#f49895',
    500: '#e7696b',
    950: '#000000',
  },
}

SCSS

$custom: #e7696b;
$custom-light: #f49895;
$custom-dark: #000000;

JSON

{
  "hex": "#e7696b",
  "rgb": {
    "r": 231,
    "g": 105,
    "b": 107
  },
  "hsl": {
    "h": 359.048,
    "s": 72.414,
    "l": 65.882
  },
  "oklch": {
    "l": 0.67429,
    "c": 0.15696,
    "h": 21.3
  },
  "luminance": 0.28154
}

Semantic roles & 50–950 ramp

primary

#E7696B

secondary

#C1EBEA

accent

#D4D111

background

#FFF9F9

surface

#FFF2F1

border

#D7CCCB

text

#180E0D

muted

#867E7E

Preview Lab

Preview with #E7696B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →