#E7674D#E7674D

#E7674D is a light, vivid red. Relative luminance 0.272; OKLCH L 66.6% C 0.165 H 33.1°. Best body text is #000000 at 6.44:1 contrast (WCAG AA passes).

Color values

HEX	#E7674D
RGB	rgb(231, 103, 77)
HSL	hsl(10, 76%, 60%)
HSV	hsv(10, 67%, 91%)
CMYK	cmyk(0%, 55.4%, 66.7%, 9.4%)
CIE-LAB	lab(59.19, 47.94, 38.76)
CIE-LCH	lch(59.19, 61.64, 38.96°)
OKLab	oklab(66.64% 0.138 0.09)
OKLCH	oklch(66.64% 0.165 33.1)
XYZ	xyz(39.1485, 27.2302, 10.2142)
Luminance	0.2722 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E7674D #4DCDE7

analogous

#E74D80 #E7674D #E7B44D

triadic

#E7674D #4DE767 #674DE7

tetradic

#E7674D #80E74D #4DCDE7 #B44DE7

square

#E7674D #80E74D #4DCDE7 #B44DE7

split-complementary

#E7674D #4DE7B4 #4D80E7

monochromatic

#A42E16 #D93D1D #E7674D #EE9583 #F6C3B9

Accessibility & contrast

On white

3.26

#E7674D on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

6.44

#E7674D on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E7674D

6.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E7674D	#FFFFFF	#000000	##000000
##E7674D	1.00	3.26	6.44	6.44
#FFFFFF	3.26	1.00	21.00	21.00
#000000	6.44	21.00	1.00	1.00
##000000	6.44	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#897D4A

Deuteranopia (green-blind)

#A8994A

Tritanopia (blue-blind)

#FD4D61

Achromatopsia (no color)

#8E8E8E

Design tokens & code

CSS

--color: #e7674d;
/* rgb */ color: rgb(231, 103, 77);
/* oklch */ color: oklch(66.6% 0.165 33.1);

Tailwind

colors: {
  custom: {
    50: '#f5967f',
    500: '#e7674d',
    950: '#000000',
  },
}

SCSS

$custom: #e7674d;
$custom-light: #f5967f;
$custom-dark: #000000;

JSON

{
  "hex": "#e7674d",
  "rgb": {
    "r": 231,
    "g": 103,
    "b": 77
  },
  "hsl": {
    "h": 10.13,
    "s": 76.238,
    "l": 60.392
  },
  "oklch": {
    "l": 0.66635,
    "c": 0.16473,
    "h": 33.1
  },
  "luminance": 0.27225
}

Semantic roles & 50–950 ramp

primary

#E7674D

secondary

#AADBE5

accent

#B6D80D

background

#FFF9F7

surface

#FFF2EE

border

#D7CCC9

text

#180E0A

muted

#867E7C

Preview Lab

Preview with #E7674D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →