#E76740#E76740
#E76740 is a light, vivid red. Relative luminance 0.271; OKLCH L 66.5% C 0.168 H 37.5°. Best body text is #000000 at 6.41:1 contrast (WCAG AA passes).
Color values
| HEX | #E76740 |
|---|---|
| RGB | rgb(231, 103, 64) |
| HSL | hsl(14, 78%, 58%) |
| HSV | hsv(14, 72%, 91%) |
| CMYK | cmyk(0%, 55.4%, 72.3%, 9.4%) |
| CIE-LAB | lab(59.03, 47.28, 45.48) |
| CIE-LCH | lch(59.03, 65.60, 43.89°) |
| OKLab | oklab(66.47% 0.1336 0.1023) |
| OKLCH | oklch(66.47% 0.168 37.5) |
| XYZ | xyz(38.7345, 27.0646, 8.0338) |
| Luminance | 0.2706 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Tomato
#FF6347
ΔE00 5.00
Pinkish Orange
#FF724C
ΔE00 5.17
Terracota
#CB6843
ΔE00 5.33
Terracotta (survey)
#CA6641
ΔE00 5.58
Reddish Orange
#F8481C
ΔE00 5.62
Orange Pink
#FF6F52
ΔE00 5.68
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#E76740 #40C0E7
analogous
#E7406C #E76740 #E7BA40
triadic
#E76740 #40E767 #6740E7
tetradic
#E76740 #6CE740 #40C0E7 #BA40E7
square
#E76740 #6CE740 #40C0E7 #BA40E7
split-complementary
#E76740 #40E7BA #406CE7
monochromatic
#993313 #D0451A #E76740 #EE9276 #F5BEAD
Accessibility & contrast
On white
3.28
#E76740 on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
6.41
#E76740 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #E76740
6.41:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##E76740 | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##E76740 | 1.00 | 3.28 | 6.41 | 6.41 |
| #FFFFFF | 3.28 | 1.00 | 21.00 | 21.00 |
| #000000 | 6.41 | 21.00 | 1.00 | 1.00 |
| ##000000 | 6.41 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#8A7C3B
Deuteranopia (green-blind)
#A9993D
Tritanopia (blue-blind)
#FD4B5E
Achromatopsia (no color)
#8E8E8E
Design tokens & code
CSS
--color: #e76740; /* rgb */ color: rgb(231, 103, 64); /* oklch */ color: oklch(66.5% 0.168 37.5);
Tailwind
colors: {
custom: {
50: '#f69676',
500: '#e76740',
950: '#000000',
},
}SCSS
$custom: #e76740; $custom-light: #f69676; $custom-dark: #000000;
JSON
{
"hex": "#e76740",
"rgb": {
"r": 231,
"g": 103,
"b": 64
},
"hsl": {
"h": 14.012,
"s": 77.674,
"l": 57.843
},
"oklch": {
"l": 0.6647,
"c": 0.16829,
"h": 37.5
},
"luminance": 0.2706
}Semantic roles & 50–950 ramp
primary
#E76740
secondary
#A0D3E3
accent
#C7F434
background
#FFF9F7
surface
#FFF2ED
border
#D7CCC8
text
#190E09
muted
#877E7B