#E7664D#E7664D

#E7664D is a light, vivid red. Relative luminance 0.270; OKLCH L 66.5% C 0.166 H 32.7°. Best body text is #000000 at 6.41:1 contrast (WCAG AA passes).

Color values

HEX	#E7664D
RGB	rgb(231, 102, 77)
HSL	hsl(10, 76%, 60%)
HSV	hsv(10, 67%, 91%)
CMYK	cmyk(0%, 55.8%, 66.7%, 9.4%)
CIE-LAB	lab(59.00, 48.41, 38.54)
CIE-LCH	lch(59.00, 61.88, 38.53°)
OKLab	oklab(66.5% 0.1395 0.0895)
OKLCH	oklch(66.5% 0.166 32.7)
XYZ	xyz(39.0496, 27.0325, 10.1812)
Luminance	0.2703 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E7664D #4DCEE7

analogous

#E74D81 #E7664D #E7B34D

triadic

#E7664D #4DE766 #664DE7

tetradic

#E7664D #81E74D #4DCEE7 #B34DE7

square

#E7664D #81E74D #4DCEE7 #B34DE7

split-complementary

#E7664D #4DE7B3 #4D81E7

monochromatic

#A42D16 #D93C1D #E7664D #EE9483 #F6C3B9

Accessibility & contrast

On white

3.28

#E7664D on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

6.41

#E7664D on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E7664D

6.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E7664D	#FFFFFF	#000000	##000000
##E7664D	1.00	3.28	6.41	6.41
#FFFFFF	3.28	1.00	21.00	21.00
#000000	6.41	21.00	1.00	1.00
##000000	6.41	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#887D4A

Deuteranopia (green-blind)

#A8994A

Tritanopia (blue-blind)

#FD4C60

Achromatopsia (no color)

#8E8E8E

Design tokens & code

CSS

--color: #e7664d;
/* rgb */ color: rgb(231, 102, 77);
/* oklch */ color: oklch(66.5% 0.166 32.7);

Tailwind

colors: {
  custom: {
    50: '#f6957f',
    500: '#e7664d',
    950: '#000000',
  },
}

SCSS

$custom: #e7664d;
$custom-light: #f6957f;
$custom-dark: #000000;

JSON

{
  "hex": "#e7664d",
  "rgb": {
    "r": 231,
    "g": 102,
    "b": 77
  },
  "hsl": {
    "h": 9.74,
    "s": 76.238,
    "l": 60.392
  },
  "oklch": {
    "l": 0.66496,
    "c": 0.16571,
    "h": 32.7
  },
  "luminance": 0.27027
}

Semantic roles & 50–950 ramp

primary

#E7664D

secondary

#AADCE5

accent

#B7D80D

background

#FFF9F7

surface

#FFF2EE

border

#D7CCC9

text

#180E0A

muted

#867E7C

Preview Lab

Preview with #E7664D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →