#E7664A#E7664A

#E7664A is a light, vivid red. Relative luminance 0.270; OKLCH L 66.5% C 0.166 H 33.8°. Best body text is #000000 at 6.40:1 contrast (WCAG AA passes).

Color values

HEX	#E7664A
RGB	rgb(231, 102, 74)
HSL	hsl(11, 77%, 60%)
HSV	hsv(11, 68%, 91%)
CMYK	cmyk(0%, 55.8%, 68%, 9.4%)
CIE-LAB	lab(58.97, 48.24, 40.12)
CIE-LCH	lch(58.97, 62.75, 39.75°)
OKLab	oklab(66.46% 0.1384 0.0925)
OKLCH	oklch(66.46% 0.166 33.8)
XYZ	xyz(38.9462, 26.9911, 9.6362)
Luminance	0.2699 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E7664A #4ACBE7

analogous

#E74A7C #E7664A #E7B54A

triadic

#E7664A #4AE766 #664AE7

tetradic

#E7664A #7CE74A #4ACBE7 #B54AE7

square

#E7664A #7CE74A #4ACBE7 #B54AE7

split-complementary

#E7664A #4AE7B5 #4A7CE7

monochromatic

#A12E15 #D73E1D #E7664A #EE9480 #F5C1B6

Accessibility & contrast

On white

3.28

#E7664A on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

6.40

#E7664A on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E7664A

6.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E7664A	#FFFFFF	#000000	##000000
##E7664A	1.00	3.28	6.40	6.40
#FFFFFF	3.28	1.00	21.00	21.00
#000000	6.40	21.00	1.00	1.00
##000000	6.40	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#887C47

Deuteranopia (green-blind)

#A89947

Tritanopia (blue-blind)

#FD4B60

Achromatopsia (no color)

#8E8E8E

Design tokens & code

CSS

--color: #e7664a;
/* rgb */ color: rgb(231, 102, 74);
/* oklch */ color: oklch(66.5% 0.166 33.8);

Tailwind

colors: {
  custom: {
    50: '#f6957d',
    500: '#e7664a',
    950: '#000000',
  },
}

SCSS

$custom: #e7664a;
$custom-light: #f6957d;
$custom-dark: #000000;

JSON

{
  "hex": "#e7664a",
  "rgb": {
    "r": 231,
    "g": 102,
    "b": 74
  },
  "hsl": {
    "h": 10.701,
    "s": 76.585,
    "l": 59.804
  },
  "oklch": {
    "l": 0.66455,
    "c": 0.16648,
    "h": 33.8
  },
  "luminance": 0.26986
}

Semantic roles & 50–950 ramp

primary

#E7664A

secondary

#A8DAE5

accent

#D1F335

background

#FFF9F7

surface

#FFF2EE

border

#D7CCC9

text

#180E0A

muted

#867E7C

Preview Lab

Preview with #E7664A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →