#E76540#E76540
#E76540 is a light, vivid red. Relative luminance 0.267; OKLCH L 66.2% C 0.170 H 36.6°. Best body text is #000000 at 6.33:1 contrast (WCAG AA passes).
Color values
| HEX | #E76540 |
|---|---|
| RGB | rgb(231, 101, 64) |
| HSL | hsl(13, 78%, 58%) |
| HSV | hsv(13, 72%, 91%) |
| CMYK | cmyk(0%, 56.3%, 72.3%, 9.4%) |
| CIE-LAB | lab(58.67, 48.22, 45.08) |
| CIE-LCH | lch(58.67, 66.02, 43.07°) |
| OKLab | oklab(66.19% 0.1365 0.1015) |
| OKLCH | oklch(66.19% 0.17 36.6) |
| XYZ | xyz(38.5380, 26.6715, 7.9683) |
| Luminance | 0.2667 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Tomato
#FF6347
ΔE00 4.76
Terracota
#CB6843
ΔE00 5.38
Pinkish Orange
#FF724C
ΔE00 5.38
Reddish Orange
#F8481C
ΔE00 5.38
Terracotta (survey)
#CA6641
ΔE00 5.59
Orange Pink
#FF6F52
ΔE00 5.65
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#E76540 #40C2E7
analogous
#E7406F #E76540 #E7B840
triadic
#E76540 #40E765 #6540E7
tetradic
#E76540 #6FE740 #40C2E7 #B840E7
square
#E76540 #6FE740 #40C2E7 #B840E7
split-complementary
#E76540 #40E7B8 #406FE7
monochromatic
#993113 #D0421A #E76540 #EE9176 #F5BDAD
Accessibility & contrast
On white
3.32
#E76540 on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
6.33
#E76540 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #E76540
6.33:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##E76540 | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##E76540 | 1.00 | 3.32 | 6.33 | 6.33 |
| #FFFFFF | 3.32 | 1.00 | 21.00 | 21.00 |
| #000000 | 6.33 | 21.00 | 1.00 | 1.00 |
| ##000000 | 6.33 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#887B3C
Deuteranopia (green-blind)
#A8983C
Tritanopia (blue-blind)
#FD495D
Achromatopsia (no color)
#8D8D8D
Design tokens & code
CSS
--color: #e76540; /* rgb */ color: rgb(231, 101, 64); /* oklch */ color: oklch(66.2% 0.170 36.6);
Tailwind
colors: {
custom: {
50: '#f69476',
500: '#e76540',
950: '#000000',
},
}SCSS
$custom: #e76540; $custom-light: #f69476; $custom-dark: #000000;
JSON
{
"hex": "#e76540",
"rgb": {
"r": 231,
"g": 101,
"b": 64
},
"hsl": {
"h": 13.293,
"s": 77.674,
"l": 57.843
},
"oklch": {
"l": 0.66193,
"c": 0.17011,
"h": 36.6
},
"luminance": 0.26666
}Semantic roles & 50–950 ramp
primary
#E76540
secondary
#A0D4E3
accent
#CAF434
background
#FFF9F7
surface
#FFF2ED
border
#D7CCC8
text
#190D09
muted
#867E7B