#E76474#E76474
#E76474 is a light, vivid red. Relative luminance 0.274; OKLCH L 66.9% C 0.163 H 15.2°. Best body text is #000000 at 6.47:1 contrast (WCAG AA passes).
Color values
| HEX | #E76474 |
|---|---|
| RGB | rgb(231, 100, 116) |
| HSL | hsl(353, 73%, 65%) |
| HSV | hsv(353, 57%, 91%) |
| CMYK | cmyk(0%, 56.7%, 49.8%, 9.4%) |
| CIE-LAB | lab(59.31, 52.14, 16.81) |
| CIE-LCH | lch(59.31, 54.78, 17.87°) |
| OKLab | oklab(66.95% 0.1571 0.0426) |
| OKLCH | oklch(66.95% 0.163 15.2) |
| XYZ | xyz(40.6677, 27.3690, 19.6607) |
| Luminance | 0.2736 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Pinkish
#D46A7E
ΔE00 4.75
Watermelon
#FC6C85
ΔE00 4.81
Rose (survey)
#CF6275
ΔE00 5.14
Warm Pink
#FB5581
ΔE00 5.53
Rosy Pink
#F6688E
ΔE00 6.40
Ugly Pink
#CD7584
ΔE00 6.65
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#E76474 #64E7D7
analogous
#E764B5 #E76474 #E79664
triadic
#E76474 #74E764 #6474E7
tetradic
#E76474 #B5E764 #64E7D7 #9664E7
square
#E76474 #B5E764 #64E7D7 #9664E7
split-complementary
#E76474 #64E796 #64B5E7
monochromatic
#B51C2F #DF2F44 #E76474 #EF99A4 #F7CED3
Accessibility & contrast
On white
3.24
#E76474 on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
6.47
#E76474 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #E76474
6.47:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##E76474 | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##E76474 | 1.00 | 3.24 | 6.47 | 6.47 |
| #FFFFFF | 3.24 | 1.00 | 21.00 | 21.00 |
| #000000 | 6.47 | 21.00 | 1.00 | 1.00 |
| ##000000 | 6.47 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#817E74
Deuteranopia (green-blind)
#A29971
Tritanopia (blue-blind)
#FB516A
Achromatopsia (no color)
#8F8F8F
Design tokens & code
CSS
--color: #e76474; /* rgb */ color: rgb(231, 100, 116); /* oklch */ color: oklch(66.9% 0.163 15.2);
Tailwind
colors: {
custom: {
50: '#f4959b',
500: '#e76474',
950: '#000000',
},
}SCSS
$custom: #e76474; $custom-light: #f4959b; $custom-dark: #000000;
JSON
{
"hex": "#e76474",
"rgb": {
"r": 231,
"g": 100,
"b": 116
},
"hsl": {
"h": 352.672,
"s": 73.184,
"l": 64.902
},
"oklch": {
"l": 0.66947,
"c": 0.16277,
"h": 15.2
},
"luminance": 0.27364
}Semantic roles & 50–950 ramp
primary
#E76474
secondary
#BDEAE4
accent
#D5BD10
background
#FFF9F9
surface
#FFF2F2
border
#D7CCCC
text
#180E0E
muted
#867E7E