#E76378#E76378

#E76378 is a light, vivid red. Relative luminance 0.273; OKLCH L 66.9% C 0.164 H 12.9°. Best body text is #000000 at 6.45:1 contrast (WCAG AA passes).

Color values

HEX	#E76378
RGB	rgb(231, 99, 120)
HSL	hsl(350, 73%, 65%)
HSV	hsv(350, 57%, 91%)
CMYK	cmyk(0%, 57.1%, 48.1%, 9.4%)
CIE-LAB	lab(59.23, 52.95, 14.37)
CIE-LCH	lch(59.23, 54.87, 15.18°)
OKLab	oklab(66.91% 0.1601 0.0367)
OKLCH	oklch(66.91% 0.164 12.9)
XYZ	xyz(40.8100, 27.2734, 20.8808)
Luminance	0.2727 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E76378 #63E7D2

analogous

#E763BA #E76378 #E79063

triadic

#E76378 #78E763 #6378E7

tetradic

#E76378 #BAE763 #63E7D2 #9063E7

square

#E76378 #BAE763 #63E7D2 #9063E7

split-complementary

#E76378 #63E790 #63BAE7

monochromatic

#B41C34 #DF2E4A #E76378 #EF98A6 #F7CDD4

Accessibility & contrast

On white

3.25

#E76378 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

6.45

#E76378 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E76378

6.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E76378	#FFFFFF	#000000	##000000
##E76378	1.00	3.25	6.45	6.45
#FFFFFF	3.25	1.00	21.00	21.00
#000000	6.45	21.00	1.00	1.00
##000000	6.45	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#807E78

Deuteranopia (green-blind)

#A19975

Tritanopia (blue-blind)

#FA506B

Achromatopsia (no color)

#8F8F8F

Design tokens & code

CSS

--color: #e76378;
/* rgb */ color: rgb(231, 99, 120);
/* oklch */ color: oklch(66.9% 0.164 12.9);

Tailwind

colors: {
  custom: {
    50: '#f4949e',
    500: '#e76378',
    950: '#000000',
  },
}

SCSS

$custom: #e76378;
$custom-light: #f4949e;
$custom-dark: #000000;

JSON

{
  "hex": "#e76378",
  "rgb": {
    "r": 231,
    "g": 99,
    "b": 120
  },
  "hsl": {
    "h": 350.455,
    "s": 73.333,
    "l": 64.706
  },
  "oklch": {
    "l": 0.66909,
    "c": 0.16424,
    "h": 12.9
  },
  "luminance": 0.27269
}

Semantic roles & 50–950 ramp

primary

#E76378

secondary

#BCEAE2

accent

#D5B610

background

#FFF9F9

surface

#FFF2F2

border

#D7CCCC

text

#180E0E

muted

#867E7E

Preview Lab

Preview with #E76378

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →