#E76274#E76274
#E76274 is a light, vivid red. Relative luminance 0.270; OKLCH L 66.7% C 0.165 H 14.5°. Best body text is #000000 at 6.40:1 contrast (WCAG AA passes).
Color values
| HEX | #E76274 |
|---|---|
| RGB | rgb(231, 98, 116) |
| HSL | hsl(352, 73%, 65%) |
| HSV | hsv(352, 58%, 91%) |
| CMYK | cmyk(0%, 57.6%, 49.8%, 9.4%) |
| CIE-LAB | lab(58.97, 53.06, 16.33) |
| CIE-LCH | lch(58.97, 55.51, 17.11°) |
| OKLab | oklab(66.68% 0.16 0.0414) |
| OKLCH | oklch(66.68% 0.165 14.5) |
| XYZ | xyz(40.4782, 26.9900, 19.5976) |
| Luminance | 0.2698 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Pinkish
#D46A7E
ΔE00 4.58
Rose (survey)
#CF6275
ΔE00 4.87
Watermelon
#FC6C85
ΔE00 4.90
Warm Pink
#FB5581
ΔE00 5.16
Rosy Pink
#F6688E
ΔE00 6.21
Blush
#DE5D83
ΔE00 6.27
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#E76274 #62E7D5
analogous
#E762B6 #E76274 #E79362
triadic
#E76274 #74E762 #6274E7
tetradic
#E76274 #B6E762 #62E7D5 #9362E7
square
#E76274 #B6E762 #62E7D5 #9362E7
split-complementary
#E76274 #62E793 #62B6E7
monochromatic
#B31B30 #DF2D45 #E76274 #EF97A3 #F7CCD2
Accessibility & contrast
On white
3.28
#E76274 on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
6.40
#E76274 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #E76274
6.40:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##E76274 | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##E76274 | 1.00 | 3.28 | 6.40 | 6.40 |
| #FFFFFF | 3.28 | 1.00 | 21.00 | 21.00 |
| #000000 | 6.40 | 21.00 | 1.00 | 1.00 |
| ##000000 | 6.40 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#807D74
Deuteranopia (green-blind)
#A19871
Tritanopia (blue-blind)
#FB4E69
Achromatopsia (no color)
#8E8E8E
Design tokens & code
CSS
--color: #e76274; /* rgb */ color: rgb(231, 98, 116); /* oklch */ color: oklch(66.7% 0.165 14.5);
Tailwind
colors: {
custom: {
50: '#f4939b',
500: '#e76274',
950: '#000000',
},
}SCSS
$custom: #e76274; $custom-light: #f4939b; $custom-dark: #000000;
JSON
{
"hex": "#e76274",
"rgb": {
"r": 231,
"g": 98,
"b": 116
},
"hsl": {
"h": 351.88,
"s": 73.481,
"l": 64.51
},
"oklch": {
"l": 0.66684,
"c": 0.16528,
"h": 14.5
},
"luminance": 0.26985
}Semantic roles & 50–950 ramp
primary
#E76274
secondary
#BBE9E3
accent
#D6BB10
background
#FFF9F9
surface
#FFF2F2
border
#D7CCCC
text
#180D0E
muted
#867E7E