#E7604D#E7604D

#E7604D is a light, vivid red. Relative luminance 0.259; OKLCH L 65.7% C 0.172 H 30.3°. Best body text is #000000 at 6.18:1 contrast (WCAG AA passes).

Color values

HEX	#E7604D
RGB	rgb(231, 96, 77)
HSL	hsl(7, 76%, 60%)
HSV	hsv(7, 67%, 91%)
CMYK	cmyk(0%, 58.4%, 66.7%, 9.4%)
CIE-LAB	lab(57.94, 51.19, 37.27)
CIE-LCH	lch(57.94, 63.32, 36.05°)
OKLab	oklab(65.69% 0.1481 0.0867)
OKLCH	oklch(65.69% 0.172 30.3)
XYZ	xyz(38.4812, 25.8956, 9.9917)
Luminance	0.2589 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E7604D #4DD4E7

analogous

#E74D87 #E7604D #E7AD4D

triadic

#E7604D #4DE760 #604DE7

tetradic

#E7604D #87E74D #4DD4E7 #AD4DE7

square

#E7604D #87E74D #4DD4E7 #AD4DE7

split-complementary

#E7604D #4DE7AD #4D87E7

monochromatic

#A42816 #D9351D #E7604D #EE9083 #F6C0B9

Accessibility & contrast

On white

3.40

#E7604D on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

6.18

#E7604D on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E7604D

6.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E7604D	#FFFFFF	#000000	##000000
##E7604D	1.00	3.40	6.18	6.18
#FFFFFF	3.40	1.00	21.00	21.00
#000000	6.18	21.00	1.00	1.00
##000000	6.18	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#84794A

Deuteranopia (green-blind)

#A59649

Tritanopia (blue-blind)

#FD445C

Achromatopsia (no color)

#8B8B8B

Design tokens & code

CSS

--color: #e7604d;
/* rgb */ color: rgb(231, 96, 77);
/* oklch */ color: oklch(65.7% 0.172 30.3);

Tailwind

colors: {
  custom: {
    50: '#f6927f',
    500: '#e7604d',
    950: '#000000',
  },
}

SCSS

$custom: #e7604d;
$custom-light: #f6927f;
$custom-dark: #000000;

JSON

{
  "hex": "#e7604d",
  "rgb": {
    "r": 231,
    "g": 96,
    "b": 77
  },
  "hsl": {
    "h": 7.403,
    "s": 76.238,
    "l": 60.392
  },
  "oklch": {
    "l": 0.6569,
    "c": 0.17164,
    "h": 30.3
  },
  "luminance": 0.2589
}

Semantic roles & 50–950 ramp

primary

#E7604D

secondary

#AADEE5

accent

#BFD80D

background

#FFF9F7

surface

#FFF1EE

border

#D7CBC9

text

#180D0A

muted

#867E7C

Preview Lab

Preview with #E7604D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →