#E7544D#E7544D

#E7544D is a light, vivid red. Relative luminance 0.239; OKLCH L 64.2% C 0.184 H 26.3°. Best body text is #000000 at 5.77:1 contrast (WCAG AA passes).

Color values

HEX	#E7544D
RGB	rgb(231, 84, 77)
HSL	hsl(3, 76%, 60%)
HSV	hsv(3, 67%, 91%)
CMYK	cmyk(0%, 63.6%, 66.7%, 9.4%)
CIE-LAB	lab(55.96, 56.45, 34.88)
CIE-LCH	lch(55.96, 66.36, 31.71°)
OKLab	oklab(64.2% 0.1646 0.0815)
OKLCH	oklch(64.2% 0.184 26.3)
XYZ	xyz(37.4687, 23.8706, 9.6542)
Luminance	0.2387 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E7544D #4DE0E7

analogous

#E74D93 #E7544D #E7A14D

triadic

#E7544D #4DE754 #544DE7

tetradic

#E7544D #93E74D #4DE0E7 #A14DE7

square

#E7544D #93E74D #4DE0E7 #A14DE7

split-complementary

#E7544D #4DE7A1 #4D93E7

monochromatic

#A41C16 #D9261D #E7544D #EE8883 #F6BCB9

Accessibility & contrast

On white

3.64

#E7544D on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.77

#E7544D on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E7544D

5.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E7544D	#FFFFFF	#000000	##000000
##E7544D	1.00	3.64	5.77	5.77
#FFFFFF	3.64	1.00	21.00	21.00
#000000	5.77	21.00	1.00	1.00
##000000	5.77	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#7B724B

Deuteranopia (green-blind)

#A09249

Tritanopia (blue-blind)

#FD3154

Achromatopsia (no color)

#868686

Design tokens & code

CSS

--color: #e7544d;
/* rgb */ color: rgb(231, 84, 77);
/* oklch */ color: oklch(64.2% 0.184 26.3);

Tailwind

colors: {
  custom: {
    50: '#f68b7f',
    500: '#e7544d',
    950: '#000000',
  },
}

SCSS

$custom: #e7544d;
$custom-light: #f68b7f;
$custom-dark: #000000;

JSON

{
  "hex": "#e7544d",
  "rgb": {
    "r": 231,
    "g": 84,
    "b": 77
  },
  "hsl": {
    "h": 2.727,
    "s": 76.238,
    "l": 60.392
  },
  "oklch": {
    "l": 0.64199,
    "c": 0.18366,
    "h": 26.3
  },
  "luminance": 0.23865
}

Semantic roles & 50–950 ramp

primary

#E7544D

secondary

#AAE3E5

accent

#CFD80D

background

#FFF8F7

surface

#FFF0EE

border

#D7CBC9

text

#190C0A

muted

#867D7C

Preview Lab

Preview with #E7544D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →