#E7544B#E7544B

#E7544B is a light, vivid red. Relative luminance 0.238; OKLCH L 64.2% C 0.184 H 27.0°. Best body text is #000000 at 5.77:1 contrast (WCAG AA passes).

Color values

HEX	#E7544B
RGB	rgb(231, 84, 75)
HSL	hsl(3, 76%, 60%)
HSV	hsv(3, 68%, 91%)
CMYK	cmyk(0%, 63.6%, 67.5%, 9.4%)
CIE-LAB	lab(55.93, 56.35, 35.98)
CIE-LCH	lch(55.93, 66.85, 32.56°)
OKLab	oklab(64.17% 0.1639 0.0836)
OKLCH	oklch(64.17% 0.184 27)
XYZ	xyz(37.3992, 23.8428, 9.2880)
Luminance	0.2384 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E7544B #4BDEE7

analogous

#E74B90 #E7544B #E7A24B

triadic

#E7544B #4BE754 #544BE7

tetradic

#E7544B #90E74B #4BDEE7 #A24BE7

square

#E7544B #90E74B #4BDEE7 #A24BE7

split-complementary

#E7544B #4BE7A2 #4B90E7

monochromatic

#A21E16 #D8281D #E7544B #EE8781 #F5BBB7

Accessibility & contrast

On white

3.64

#E7544B on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.77

#E7544B on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E7544B

5.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E7544B	#FFFFFF	#000000	##000000
##E7544B	1.00	3.64	5.77	5.77
#FFFFFF	3.64	1.00	21.00	21.00
#000000	5.77	21.00	1.00	1.00
##000000	5.77	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#7C7249

Deuteranopia (green-blind)

#A09247

Tritanopia (blue-blind)

#FD3153

Achromatopsia (no color)

#868686

Design tokens & code

CSS

--color: #e7544b;
/* rgb */ color: rgb(231, 84, 75);
/* oklch */ color: oklch(64.2% 0.184 27.0);

Tailwind

colors: {
  custom: {
    50: '#f68b7d',
    500: '#e7544b',
    950: '#000000',
  },
}

SCSS

$custom: #e7544b;
$custom-light: #f68b7d;
$custom-dark: #000000;

JSON

{
  "hex": "#e7544b",
  "rgb": {
    "r": 231,
    "g": 84,
    "b": 75
  },
  "hsl": {
    "h": 3.462,
    "s": 76.471,
    "l": 60
  },
  "oklch": {
    "l": 0.64169,
    "c": 0.18397,
    "h": 27
  },
  "luminance": 0.23838
}

Semantic roles & 50–950 ramp

primary

#E7544B

secondary

#A9E1E5

accent

#E8F335

background

#FFF8F7

surface

#FFF0EE

border

#D7CBC9

text

#190C0A

muted

#867D7C

Preview Lab

Preview with #E7544B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →