#E74DDD#E74DDD

#E74DDD is a light, highly saturated purple. Relative luminance 0.275; OKLCH L 68.2% C 0.244 H 330.6°. Best body text is #000000 at 6.50:1 contrast (WCAG AA passes).

Color values

HEX	#E74DDD
RGB	rgb(231, 77, 221)
HSL	hsl(304, 76%, 60%)
HSV	hsv(304, 67%, 91%)
CMYK	cmyk(0%, 66.7%, 4.3%, 9.4%)
CIE-LAB	lab(59.45, 74.76, -43.46)
CIE-LCH	lch(59.45, 86.47, 329.83°)
OKLab	oklab(68.24% 0.2124 -0.1196)
OKLCH	oklch(68.24% 0.244 330.6)
XYZ	xyz(48.6598, 27.5208, 71.1418)
Luminance	0.2752 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E74DDD #4DE757

analogous

#A44DE7 #E74DDD #E74D90

triadic

#E74DDD #DDE74D #4DDDE7

tetradic

#E74DDD #E7A44D #4DE757 #4D90E7

square

#E74DDD #E7A44D #4DE757 #4D90E7

split-complementary

#E74DDD #90E74D #4DE7A4

monochromatic

#A4169A #D91DCD #E74DDD #EE83E7 #F6B9F2

Accessibility & contrast

On white

3.23

#E74DDD on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

6.50

#E74DDD on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E74DDD

6.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E74DDD	#FFFFFF	#000000	##000000
##E74DDD	1.00	3.23	6.50	6.50
#FFFFFF	3.23	1.00	21.00	21.00
#000000	6.50	21.00	1.00	1.00
##000000	6.50	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#4082E1

Deuteranopia (green-blind)

#7997D9

Tritanopia (blue-blind)

#F05E8F

Achromatopsia (no color)

#8F8F8F

Design tokens & code

CSS

--color: #e74ddd;
/* rgb */ color: rgb(231, 77, 221);
/* oklch */ color: oklch(68.2% 0.244 330.6);

Tailwind

colors: {
  custom: {
    50: '#f28be8',
    500: '#e74ddd',
    950: '#000000',
  },
}

SCSS

$custom: #e74ddd;
$custom-light: #f28be8;
$custom-dark: #000000;

JSON

{
  "hex": "#e74ddd",
  "rgb": {
    "r": 231,
    "g": 77,
    "b": 221
  },
  "hsl": {
    "h": 303.896,
    "s": 76.238,
    "l": 60.392
  },
  "oklch": {
    "l": 0.68235,
    "c": 0.24375,
    "h": 330.6
  },
  "luminance": 0.27517
}

Semantic roles & 50–950 ramp

primary

#E74DDD

secondary

#AAE5AE

accent

#D81A0D

background

#FFF9FE

surface

#FFF1FC

border

#D7CBD5

text

#170D16

muted

#857E84

Preview Lab

Preview with #E74DDD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →