#E74DD4#E74DD4

#E74DD4 is a light, highly saturated purple. Relative luminance 0.271; OKLCH L 67.8% C 0.237 H 333.2°. Best body text is #000000 at 6.41:1 contrast (WCAG AA passes).

Color values

HEX	#E74DD4
RGB	rgb(231, 77, 212)
HSL	hsl(307, 76%, 60%)
HSV	hsv(307, 67%, 91%)
CMYK	cmyk(0%, 66.7%, 8.2%, 9.4%)
CIE-LAB	lab(59.02, 73.38, -39.05)
CIE-LCH	lch(59.02, 83.13, 331.98°)
OKLab	oklab(67.79% 0.2117 -0.1069)
OKLCH	oklch(67.79% 0.237 333.2)
XYZ	xyz(47.4928, 27.0540, 64.9952)
Luminance	0.2705 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E74DD4 #4DE760

analogous

#AD4DE7 #E74DD4 #E74D87

triadic

#E74DD4 #D4E74D #4DD4E7

tetradic

#E74DD4 #E7AD4D #4DE760 #4D87E7

square

#E74DD4 #E7AD4D #4DE760 #4D87E7

split-complementary

#E74DD4 #87E74D #4DE7AD

monochromatic

#A41692 #D91DC2 #E74DD4 #EE83E1 #F6B9EE

Accessibility & contrast

On white

3.28

#E74DD4 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

6.41

#E74DD4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E74DD4

6.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E74DD4	#FFFFFF	#000000	##000000
##E74DD4	1.00	3.28	6.41	6.41
#FFFFFF	3.28	1.00	21.00	21.00
#000000	6.41	21.00	1.00	1.00
##000000	6.41	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#4880D8

Deuteranopia (green-blind)

#7E96D0

Tritanopia (blue-blind)

#F15B8A

Achromatopsia (no color)

#8E8E8E

Design tokens & code

CSS

--color: #e74dd4;
/* rgb */ color: rgb(231, 77, 212);
/* oklch */ color: oklch(67.8% 0.237 333.2);

Tailwind

colors: {
  custom: {
    50: '#f28ae1',
    500: '#e74dd4',
    950: '#000000',
  },
}

SCSS

$custom: #e74dd4;
$custom-light: #f28ae1;
$custom-dark: #000000;

JSON

{
  "hex": "#e74dd4",
  "rgb": {
    "r": 231,
    "g": 77,
    "b": 212
  },
  "hsl": {
    "h": 307.403,
    "s": 76.238,
    "l": 60.392
  },
  "oklch": {
    "l": 0.67786,
    "c": 0.23717,
    "h": 333.2
  },
  "luminance": 0.2705
}

Semantic roles & 50–950 ramp

primary

#E74DD4

secondary

#AAE5B2

accent

#D8260D

background

#FFF9FD

surface

#FFF1FB

border

#D7CBD4

text

#170D15

muted

#857E83

Preview Lab

Preview with #E74DD4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →