#E74DD4#E74DD4

#E74DD4 is a light, highly saturated purple. Relative luminance 0.271; OKLCH L 67.8% C 0.237 H 333.2°. Best body text is #000000 at 6.41:1 contrast (WCAG AA passes).

Color values

HEX#E74DD4
RGBrgb(231, 77, 212)
HSLhsl(307, 76%, 60%)
HSVhsv(307, 67%, 91%)
CMYKcmyk(0%, 66.7%, 8.2%, 9.4%)
CIE-LABlab(59.02, 73.38, -39.05)
CIE-LCHlch(59.02, 83.13, 331.98°)
OKLaboklab(67.79% 0.2117 -0.1069)
OKLCHoklch(67.79% 0.237 333.2)
XYZxyz(47.4928, 27.0540, 64.9952)
Luminance0.2705 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#E74DD4 #4DE760
analogous
#AD4DE7 #E74DD4 #E74D87
triadic
#E74DD4 #D4E74D #4DD4E7
tetradic
#E74DD4 #E7AD4D #4DE760 #4D87E7
square
#E74DD4 #E7AD4D #4DE760 #4D87E7
split-complementary
#E74DD4 #87E74D #4DE7AD
monochromatic
#A41692 #D91DC2 #E74DD4 #EE83E1 #F6B9EE

Accessibility & contrast

On white

3.28
#E74DD4 on #FFFFFF
AA ✗AA large ✓AAA ✗

On black

6.41
#E74DD4 on #000000
AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E74DD4
6.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##E74DD4#FFFFFF#000000##000000
##E74DD41.003.286.416.41
#FFFFFF3.281.0021.0021.00
#0000006.4121.001.001.00
##0000006.4121.001.001.00

Color blindness preview

Protanopia (red-blind)
#4880D8
Deuteranopia (green-blind)
#7E96D0
Tritanopia (blue-blind)
#F15B8A
Achromatopsia (no color)
#8E8E8E

Design tokens & code

CSS
--color: #e74dd4;
/* rgb */ color: rgb(231, 77, 212);
/* oklch */ color: oklch(67.8% 0.237 333.2);
Tailwind
colors: {
  custom: {
    50: '#f28ae1',
    500: '#e74dd4',
    950: '#000000',
  },
}
SCSS
$custom: #e74dd4;
$custom-light: #f28ae1;
$custom-dark: #000000;
JSON
{
  "hex": "#e74dd4",
  "rgb": {
    "r": 231,
    "g": 77,
    "b": 212
  },
  "hsl": {
    "h": 307.403,
    "s": 76.238,
    "l": 60.392
  },
  "oklch": {
    "l": 0.67786,
    "c": 0.23717,
    "h": 333.2
  },
  "luminance": 0.2705
}

Semantic roles & 50–950 ramp

primary
#E74DD4
secondary
#AAE5B2
accent
#D8260D
background
#FFF9FD
surface
#FFF1FB
border
#D7CBD4
text
#170D15
muted
#857E83

Preview Lab

Preview with #E74DD4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#E74DD4 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva