#E74CA4#E74CA4

#E74CA4 is a light, highly saturated pink. Relative luminance 0.248; OKLCH L 65.6% C 0.208 H 349.4°. Best body text is #000000 at 5.97:1 contrast (WCAG AA passes).

Color values

HEX	#E74CA4
RGB	rgb(231, 76, 164)
HSL	hsl(326, 76%, 60%)
HSV	hsv(326, 67%, 91%)
CMYK	cmyk(0%, 67.1%, 29%, 9.4%)
CIE-LAB	lab(56.92, 67.25, -14.69)
CIE-LCH	lch(56.92, 68.84, 347.67°)
OKLab	oklab(65.61% 0.2047 -0.0384)
OKLCH	oklch(65.61% 0.208 349.4)
XYZ	xyz(42.2423, 24.8427, 37.6853)
Luminance	0.2484 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E74CA4 #4CE78F

analogous

#DC4CE7 #E74CA4 #E74C57

triadic

#E74CA4 #A4E74C #4CA4E7

tetradic

#E74CA4 #E7DC4C #4CE78F #4C57E7

square

#E74CA4 #E7DC4C #4CE78F #4C57E7

split-complementary

#E74CA4 #57E74C #4CE7DC

monochromatic

#A31666 #D91D88 #E74CA4 #EE82BF #F5B8DB

Accessibility & contrast

On white

3.52

#E74CA4 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.97

#E74CA4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E74CA4

5.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E74CA4	#FFFFFF	#000000	##000000
##E74CA4	1.00	3.52	5.97	5.97
#FFFFFF	3.52	1.00	21.00	21.00
#000000	5.97	21.00	1.00	1.00
##000000	5.97	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6277A7

Deuteranopia (green-blind)

#8E93A0

Tritanopia (blue-blind)

#F74571

Achromatopsia (no color)

#898989

Design tokens & code

CSS

--color: #e74ca4;
/* rgb */ color: rgb(231, 76, 164);
/* oklch */ color: oklch(65.6% 0.208 349.4);

Tailwind

colors: {
  custom: {
    50: '#f388bf',
    500: '#e74ca4',
    950: '#000000',
  },
}

SCSS

$custom: #e74ca4;
$custom-light: #f388bf;
$custom-dark: #000000;

JSON

{
  "hex": "#e74ca4",
  "rgb": {
    "r": 231,
    "g": 76,
    "b": 164
  },
  "hsl": {
    "h": 325.935,
    "s": 76.355,
    "l": 60.196
  },
  "oklch": {
    "l": 0.65609,
    "c": 0.20823,
    "h": 349.4
  },
  "luminance": 0.24838
}

Semantic roles & 50–950 ramp

primary

#E74CA4

secondary

#AAE5C3

accent

#D9650D

background

#FFF8FB

surface

#FFF0F7

border

#D7CBD0

text

#180C12

muted

#867D81

Preview Lab

Preview with #E74CA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →