#E74BDD#E74BDD

#E74BDD is a light, highly saturated purple. Relative luminance 0.272; OKLCH L 68.1% C 0.246 H 330.6°. Best body text is #000000 at 6.45:1 contrast (WCAG AA passes).

Color values

HEX	#E74BDD
RGB	rgb(231, 75, 221)
HSL	hsl(304, 76%, 60%)
HSV	hsv(304, 68%, 91%)
CMYK	cmyk(0%, 67.5%, 4.3%, 9.4%)
CIE-LAB	lab(59.20, 75.47, -43.85)
CIE-LCH	lch(59.20, 87.29, 329.84°)
OKLab	oklab(68.05% 0.2144 -0.1207)
OKLCH	oklch(68.05% 0.246 330.6)
XYZ	xyz(48.5220, 27.2452, 71.0958)
Luminance	0.2724 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E74BDD #4BE755

analogous

#A34BE7 #E74BDD #E74B8F

triadic

#E74BDD #DDE74B #4BDDE7

tetradic

#E74BDD #E7A34B #4BE755 #4B8FE7

square

#E74BDD #E7A34B #4BE755 #4B8FE7

split-complementary

#E74BDD #8FE74B #4BE7A3

monochromatic

#A21699 #D81DCC #E74BDD #EE81E7 #F5B7F1

Accessibility & contrast

On white

3.26

#E74BDD on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

6.45

#E74BDD on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E74BDD

6.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E74BDD	#FFFFFF	#000000	##000000
##E74BDD	1.00	3.26	6.45	6.45
#FFFFFF	3.26	1.00	21.00	21.00
#000000	6.45	21.00	1.00	1.00
##000000	6.45	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E81E1

Deuteranopia (green-blind)

#7896D9

Tritanopia (blue-blind)

#F05D8E

Achromatopsia (no color)

#8E8E8E

Design tokens & code

CSS

--color: #e74bdd;
/* rgb */ color: rgb(231, 75, 221);
/* oklch */ color: oklch(68.1% 0.246 330.6);

Tailwind

colors: {
  custom: {
    50: '#f28ae8',
    500: '#e74bdd',
    950: '#000000',
  },
}

SCSS

$custom: #e74bdd;
$custom-light: #f28ae8;
$custom-dark: #000000;

JSON

{
  "hex": "#e74bdd",
  "rgb": {
    "r": 231,
    "g": 75,
    "b": 221
  },
  "hsl": {
    "h": 303.846,
    "s": 76.471,
    "l": 60
  },
  "oklch": {
    "l": 0.68053,
    "c": 0.24609,
    "h": 330.6
  },
  "luminance": 0.27242
}

Semantic roles & 50–950 ramp

primary

#E74BDD

secondary

#A9E5AD

accent

#F34135

background

#FFF9FE

surface

#FFF1FC

border

#D7CBD5

text

#170D16

muted

#857E84

Preview Lab

Preview with #E74BDD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →