#E74B68#E74B68

#E74B68 is a light, vivid red. Relative luminance 0.230; OKLCH L 63.7% C 0.192 H 13.6°. Best body text is #000000 at 5.60:1 contrast (WCAG AA passes).

Color values

HEX	#E74B68
RGB	rgb(231, 75, 104)
HSL	hsl(349, 76%, 60%)
HSV	hsv(349, 68%, 91%)
CMYK	cmyk(0%, 67.5%, 55%, 9.4%)
CIE-LAB	lab(55.10, 61.80, 18.07)
CIE-LCH	lch(55.10, 64.38, 16.30°)
OKLab	oklab(63.71% 0.1863 0.0452)
OKLCH	oklch(63.71% 0.192 13.6)
XYZ	xyz(37.9732, 23.0257, 15.5388)
Luminance	0.2302 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E74B68 #4BE7CA

analogous

#E74BB6 #E74B68 #E77C4B

triadic

#E74B68 #68E74B #4B68E7

tetradic

#E74B68 #B6E74B #4BE7CA #7C4BE7

square

#E74B68 #B6E74B #4BE7CA #7C4BE7

split-complementary

#E74B68 #4BE77C #4BB6E7

monochromatic

#A21630 #D81D40 #E74B68 #EE8195 #F5B7C3

Accessibility & contrast

On white

3.75

#E74B68 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.60

#E74B68 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E74B68

5.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E74B68	#FFFFFF	#000000	##000000
##E74B68	1.00	3.75	5.60	5.60
#FFFFFF	3.75	1.00	21.00	21.00
#000000	5.60	21.00	1.00	1.00
##000000	5.60	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#727068

Deuteranopia (green-blind)

#9A9064

Tritanopia (blue-blind)

#FC2A57

Achromatopsia (no color)

#848484

Design tokens & code

CSS

--color: #e74b68;
/* rgb */ color: rgb(231, 75, 104);
/* oklch */ color: oklch(63.7% 0.192 13.6);

Tailwind

colors: {
  custom: {
    50: '#f58792',
    500: '#e74b68',
    950: '#000000',
  },
}

SCSS

$custom: #e74b68;
$custom-light: #f58792;
$custom-dark: #000000;

JSON

{
  "hex": "#e74b68",
  "rgb": {
    "r": 231,
    "g": 75,
    "b": 104
  },
  "hsl": {
    "h": 348.846,
    "s": 76.471,
    "l": 60
  },
  "oklch": {
    "l": 0.63709,
    "c": 0.19165,
    "h": 13.6
  },
  "luminance": 0.23021
}

Semantic roles & 50–950 ramp

primary

#E74B68

secondary

#A9E5DA

accent

#F3D035

background

#FFF8F8

surface

#FFF0F0

border

#D7CBCB

text

#180C0D

muted

#867D7D

Preview Lab

Preview with #E74B68

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →