#E74B44#E74B44

#E74B44 is a light, vivid red. Relative luminance 0.224; OKLCH L 63.1% C 0.194 H 26.8°. Best body text is #000000 at 5.49:1 contrast (WCAG AA passes).

Color values

HEX	#E74B44
RGB	rgb(231, 75, 68)
HSL	hsl(3, 77%, 59%)
HSV	hsv(3, 71%, 91%)
CMYK	cmyk(0%, 67.5%, 70.6%, 9.4%)
CIE-LAB	lab(54.49, 59.63, 38.21)
CIE-LCH	lch(54.49, 70.82, 32.65°)
OKLab	oklab(63.06% 0.1729 0.0873)
OKLCH	oklch(63.06% 0.194 26.8)
XYZ	xyz(36.5184, 22.4438, 7.8769)
Luminance	0.2244 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E74B44 #44E0E7

analogous

#E7448E #E74B44 #E79C44

triadic

#E74B44 #44E74B #4B44E7

tetradic

#E74B44 #8EE744 #44E0E7 #9C44E7

square

#E74B44 #8EE744 #44E0E7 #9C44E7

split-complementary

#E74B44 #44E79C #448EE7

monochromatic

#9D1A14 #D3231B #E74B44 #EE7F7A #F5B3B0

Accessibility & contrast

On white

3.83

#E74B44 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.49

#E74B44 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E74B44

5.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E74B44	#FFFFFF	#000000	##000000
##E74B44	1.00	3.83	5.49	5.49
#FFFFFF	3.83	1.00	21.00	21.00
#000000	5.49	21.00	1.00	1.00
##000000	5.49	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#776D42

Deuteranopia (green-blind)

#9E8F3F

Tritanopia (blue-blind)

#FE1C4B

Achromatopsia (no color)

#828282

Design tokens & code

CSS

--color: #e74b44;
/* rgb */ color: rgb(231, 75, 68);
/* oklch */ color: oklch(63.1% 0.194 26.8);

Tailwind

colors: {
  custom: {
    50: '#f78678',
    500: '#e74b44',
    950: '#000000',
  },
}

SCSS

$custom: #e74b44;
$custom-light: #f78678;
$custom-dark: #000000;

JSON

{
  "hex": "#e74b44",
  "rgb": {
    "r": 231,
    "g": 75,
    "b": 68
  },
  "hsl": {
    "h": 2.577,
    "s": 77.251,
    "l": 58.627
  },
  "oklch": {
    "l": 0.63063,
    "c": 0.19365,
    "h": 26.8
  },
  "luminance": 0.22438
}

Semantic roles & 50–950 ramp

primary

#E74B44

secondary

#A3E1E4

accent

#ECF434

background

#FFF8F7

surface

#FFF0ED

border

#D7CBC8

text

#190C09

muted

#867D7B

Preview Lab

Preview with #E74B44

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →