#E74AED#E74AED

#E74AED is a light, highly saturated purple. Relative luminance 0.280; OKLCH L 68.8% C 0.259 H 326.4°. Best body text is #000000 at 6.60:1 contrast (WCAG AA passes).

Color values

HEX	#E74AED
RGB	rgb(231, 74, 237)
HSL	hsl(298, 82%, 61%)
HSV	hsv(298, 69%, 93%)
CMYK	cmyk(2.5%, 68.8%, 0%, 7.1%)
CIE-LAB	lab(59.89, 78.35, -51.73)
CIE-LCH	lch(59.89, 93.89, 326.56°)
OKLab	oklab(68.81% 0.2159 -0.1436)
OKLCH	oklch(68.81% 0.259 326.4)
XYZ	xyz(50.6889, 28.0043, 82.8399)
Luminance	0.2800 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E74AED #50ED4A

analogous

#954AED #E74AED #ED4AA2

triadic

#E74AED #EDE74A #4AEDE7

tetradic

#E74AED #ED954A #50ED4A #4AA2ED

square

#E74AED #ED954A #50ED4A #4AA2ED

split-complementary

#E74AED #A2ED4A #4AED95

monochromatic

#A611AC #DC17E3 #E74AED #EE82F3 #F6B9F8

Accessibility & contrast

On white

3.18

#E74AED on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

6.60

#E74AED on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E74AED

6.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E74AED	#FFFFFF	#000000	##000000
##E74AED	1.00	3.18	6.60	6.60
#FFFFFF	3.18	1.00	21.00	21.00
#000000	6.60	21.00	1.00	1.00
##000000	6.60	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#2784F2

Deuteranopia (green-blind)

#6F97E9

Tritanopia (blue-blind)

#ED6397

Achromatopsia (no color)

#909090

Design tokens & code

CSS

--color: #e74aed;
/* rgb */ color: rgb(231, 74, 237);
/* oklch */ color: oklch(68.8% 0.259 326.4);

Tailwind

colors: {
  custom: {
    50: '#f38af3',
    500: '#e74aed',
    950: '#000000',
  },
}

SCSS

$custom: #e74aed;
$custom-light: #f38af3;
$custom-dark: #000000;

JSON

{
  "hex": "#e74aed",
  "rgb": {
    "r": 231,
    "g": 74,
    "b": 237
  },
  "hsl": {
    "h": 297.791,
    "s": 81.91,
    "l": 60.98
  },
  "oklch": {
    "l": 0.68814,
    "c": 0.25924,
    "h": 326.4
  },
  "luminance": 0.28001
}

Semantic roles & 50–950 ramp

primary

#E74AED

secondary

#ADE8AB

accent

#DE070F

background

#FFF9FE

surface

#FFF1FD

border

#D7CBD5

text

#170D17

muted

#857E85

Preview Lab

Preview with #E74AED

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →