#E74ADA#E74ADA

#E74ADA is a light, highly saturated purple. Relative luminance 0.269; OKLCH L 67.8% C 0.245 H 331.5°. Best body text is #000000 at 6.39:1 contrast (WCAG AA passes).

Color values

HEX	#E74ADA
RGB	rgb(231, 74, 218)
HSL	hsl(305, 77%, 60%)
HSV	hsv(305, 68%, 91%)
CMYK	cmyk(0%, 68%, 5.6%, 9.4%)
CIE-LAB	lab(58.93, 75.36, -42.59)
CIE-LCH	lch(58.93, 86.56, 330.53°)
OKLab	oklab(67.81% 0.2153 -0.1171)
OKLCH	oklch(67.81% 0.245 331.5)
XYZ	xyz(48.0586, 26.9522, 68.9872)
Luminance	0.2695 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E74ADA #4AE757

analogous

#A54AE7 #E74ADA #E74A8C

triadic

#E74ADA #DAE74A #4ADAE7

tetradic

#E74ADA #E7A54A #4AE757 #4A8CE7

square

#E74ADA #E7A54A #4AE757 #4A8CE7

split-complementary

#E74ADA #8CE74A #4AE7A5

monochromatic

#A11596 #D71DC8 #E74ADA #EE80E5 #F5B6F0

Accessibility & contrast

On white

3.29

#E74ADA on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

6.39

#E74ADA on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E74ADA

6.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E74ADA	#FFFFFF	#000000	##000000
##E74ADA	1.00	3.29	6.39	6.39
#FFFFFF	3.29	1.00	21.00	21.00
#000000	6.39	21.00	1.00	1.00
##000000	6.39	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F80DE

Deuteranopia (green-blind)

#7996D6

Tritanopia (blue-blind)

#F05B8C

Achromatopsia (no color)

#8E8E8E

Design tokens & code

CSS

--color: #e74ada;
/* rgb */ color: rgb(231, 74, 218);
/* oklch */ color: oklch(67.8% 0.245 331.5);

Tailwind

colors: {
  custom: {
    50: '#f289e6',
    500: '#e74ada',
    950: '#000000',
  },
}

SCSS

$custom: #e74ada;
$custom-light: #f289e6;
$custom-dark: #000000;

JSON

{
  "hex": "#e74ada",
  "rgb": {
    "r": 231,
    "g": 74,
    "b": 218
  },
  "hsl": {
    "h": 304.968,
    "s": 76.585,
    "l": 59.804
  },
  "oklch": {
    "l": 0.6781,
    "c": 0.24505,
    "h": 331.5
  },
  "luminance": 0.26948
}

Semantic roles & 50–950 ramp

primary

#E74ADA

secondary

#A8E5AD

accent

#F34435

background

#FFF8FE

surface

#FFF0FC

border

#D7CBD5

text

#170D16

muted

#857D84

Preview Lab

Preview with #E74ADA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →