#E74AA4#E74AA4

#E74AA4 is a light, highly saturated pink. Relative luminance 0.246; OKLCH L 65.4% C 0.211 H 349.2°. Best body text is #000000 at 5.91:1 contrast (WCAG AA passes).

Color values

HEX#E74AA4
RGBrgb(231, 74, 164)
HSLhsl(326, 77%, 60%)
HSVhsv(326, 68%, 91%)
CMYKcmyk(0%, 68%, 29%, 9.4%)
CIE-LABlab(56.66, 67.99, -15.10)
CIE-LCHlch(56.66, 69.65, 347.48°)
OKLaboklab(65.41% 0.207 -0.0395)
OKLCHoklch(65.41% 0.211 349.2)
XYZxyz(42.1066, 24.5714, 37.6401)
Luminance0.2457 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#E74AA4 #4AE78D
analogous
#DB4AE7 #E74AA4 #E74A56
triadic
#E74AA4 #A4E74A #4AA4E7
tetradic
#E74AA4 #E7DB4A #4AE78D #4A56E7
square
#E74AA4 #E7DB4A #4AE78D #4A56E7
split-complementary
#E74AA4 #56E74A #4AE7DB
monochromatic
#A11566 #D71D88 #E74AA4 #EE80BF #F5B6DA

Accessibility & contrast

On white

3.55
#E74AA4 on #FFFFFF
AA ✗AA large ✓AAA ✗

On black

5.91
#E74AA4 on #000000
AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E74AA4
5.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##E74AA4#FFFFFF#000000##000000
##E74AA41.003.555.915.91
#FFFFFF3.551.0021.0021.00
#0000005.9121.001.001.00
##0000005.9121.001.001.00

Color blindness preview

Protanopia (red-blind)
#6076A7
Deuteranopia (green-blind)
#8D92A0
Tritanopia (blue-blind)
#F74371
Achromatopsia (no color)
#888888

Design tokens & code

CSS
--color: #e74aa4;
/* rgb */ color: rgb(231, 74, 164);
/* oklch */ color: oklch(65.4% 0.211 349.2);
Tailwind
colors: {
  custom: {
    50: '#f387bf',
    500: '#e74aa4',
    950: '#000000',
  },
}
SCSS
$custom: #e74aa4;
$custom-light: #f387bf;
$custom-dark: #000000;
JSON
{
  "hex": "#e74aa4",
  "rgb": {
    "r": 231,
    "g": 74,
    "b": 164
  },
  "hsl": {
    "h": 325.605,
    "s": 76.585,
    "l": 59.804
  },
  "oklch": {
    "l": 0.65413,
    "c": 0.21069,
    "h": 349.2
  },
  "luminance": 0.24567
}

Semantic roles & 50–950 ramp

primary
#E74AA4
secondary
#A8E5C2
accent
#F38635
background
#FFF8FB
surface
#FFF0F7
border
#D7CBD0
text
#180C12
muted
#867D81

Preview Lab

Preview with #E74AA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#E74AA4 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva