#E74996#E74996
#E74996 is a light, highly saturated pink. Relative luminance 0.240; OKLCH L 64.8% C 0.205 H 354.5°. Best body text is #000000 at 5.79:1 contrast (WCAG AA passes).
Color values
| HEX | #E74996 |
|---|---|
| RGB | rgb(231, 73, 150) |
| HSL | hsl(331, 77%, 60%) |
| HSV | hsv(331, 68%, 91%) |
| CMYK | cmyk(0%, 68.4%, 35.1%, 9.4%) |
| CIE-LAB | lab(56.05, 66.76, -7.80) |
| CIE-LCH | lch(56.05, 67.22, 353.33°) |
| OKLab | oklab(64.81% 0.2044 -0.0198) |
| OKLCH | oklch(64.81% 0.205 354.5) |
| XYZ | xyz(40.8450, 23.9608, 31.3222) |
| Luminance | 0.2396 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Deeppink
#FF1493
ΔE00 4.22
Barbie Pink
#FE46A5
ΔE00 4.22
Neon Pink
#FE019A
ΔE00 4.45
Electric Pink
#FF0490
ΔE00 4.56
Hot Pink (survey)
#FF028D
ΔE00 4.79
Shocking Pink
#FE02A2
ΔE00 4.92
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#E74996 #49E79A
analogous
#E749E5 #E74996 #E74B49
triadic
#E74996 #96E749 #4996E7
tetradic
#E74996 #E5E749 #49E79A #4B49E7
square
#E74996 #E5E749 #49E79A #4B49E7
split-complementary
#E74996 #49E74B #49E5E7
monochromatic
#A01559 #D71C77 #E74996 #EE7FB5 #F5B5D4
Accessibility & contrast
On white
3.63
#E74996 on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
5.79
#E74996 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #E74996
5.79:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##E74996 | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##E74996 | 1.00 | 3.63 | 5.79 | 5.79 |
| #FFFFFF | 3.63 | 1.00 | 21.00 | 21.00 |
| #000000 | 5.79 | 21.00 | 1.00 | 1.00 |
| ##000000 | 5.79 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#657498
Deuteranopia (green-blind)
#919192
Tritanopia (blue-blind)
#F93B69
Achromatopsia (no color)
#868686
Design tokens & code
CSS
--color: #e74996; /* rgb */ color: rgb(231, 73, 150); /* oklch */ color: oklch(64.8% 0.205 354.5);
Tailwind
colors: {
custom: {
50: '#f387b4',
500: '#e74996',
950: '#000000',
},
}SCSS
$custom: #e74996; $custom-light: #f387b4; $custom-dark: #000000;
JSON
{
"hex": "#e74996",
"rgb": {
"r": 231,
"g": 73,
"b": 150
},
"hsl": {
"h": 330.759,
"s": 76.699,
"l": 59.608
},
"oklch": {
"l": 0.64811,
"c": 0.20531,
"h": 354.5
},
"luminance": 0.23956
}Semantic roles & 50–950 ramp
primary
#E74996
secondary
#A7E5C7
accent
#F39635
background
#FFF8FB
surface
#FFF0F6
border
#D7CBD0
text
#180C11
muted
#867D80