#E74981#E74981

#E74981 is a light, vivid pink. Relative luminance 0.233; OKLCH L 64.1% C 0.198 H 3.0°. Best body text is #000000 at 5.67:1 contrast (WCAG AA passes).

Color values

HEX	#E74981
RGB	rgb(231, 73, 129)
HSL	hsl(339, 77%, 60%)
HSV	hsv(339, 68%, 91%)
CMYK	cmyk(0%, 68.4%, 44.2%, 9.4%)
CIE-LAB	lab(55.42, 64.64, 3.69)
CIE-LCH	lch(55.42, 64.74, 3.27°)
OKLab	oklab(64.15% 0.1977 0.0102)
OKLCH	oklch(64.15% 0.198 3)
XYZ	xyz(39.3030, 23.3439, 23.2008)
Luminance	0.2334 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E74981 #49E7AF

analogous

#E749D0 #E74981 #E76049

triadic

#E74981 #81E749 #4981E7

tetradic

#E74981 #D0E749 #49E7AF #6049E7

square

#E74981 #D0E749 #49E7AF #6049E7

split-complementary

#E74981 #49E760 #49D0E7

monochromatic

#A01547 #D71C5E #E74981 #EE7FA6 #F5B5CC

Accessibility & contrast

On white

3.71

#E74981 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.67

#E74981 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E74981

5.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E74981	#FFFFFF	#000000	##000000
##E74981	1.00	3.71	5.67	5.67
#FFFFFF	3.71	1.00	21.00	21.00
#000000	5.67	21.00	1.00	1.00
##000000	5.67	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#6B7182

Deuteranopia (green-blind)

#95907D

Tritanopia (blue-blind)

#FA3260

Achromatopsia (no color)

#858585

Design tokens & code

CSS

--color: #e74981;
/* rgb */ color: rgb(231, 73, 129);
/* oklch */ color: oklch(64.1% 0.198 3.0);

Tailwind

colors: {
  custom: {
    50: '#f486a5',
    500: '#e74981',
    950: '#000000',
  },
}

SCSS

$custom: #e74981;
$custom-light: #f486a5;
$custom-dark: #000000;

JSON

{
  "hex": "#e74981",
  "rgb": {
    "r": 231,
    "g": 73,
    "b": 129
  },
  "hsl": {
    "h": 338.734,
    "s": 76.699,
    "l": 59.608
  },
  "oklch": {
    "l": 0.64147,
    "c": 0.198,
    "h": 3
  },
  "luminance": 0.23339
}

Semantic roles & 50–950 ramp

primary

#E74981

secondary

#A7E5CF

accent

#F3B035

background

#FFF8FA

surface

#FFF0F4

border

#D7CBCE

text

#180C0F

muted

#867D7F

Preview Lab

Preview with #E74981

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →