#E74968#E74968

#E74968 is a light, vivid red. Relative luminance 0.228; OKLCH L 63.5% C 0.194 H 13.2°. Best body text is #000000 at 5.55:1 contrast (WCAG AA passes).

Color values

HEX	#E74968
RGB	rgb(231, 73, 104)
HSL	hsl(348, 77%, 60%)
HSV	hsv(348, 68%, 91%)
CMYK	cmyk(0%, 68.4%, 55%, 9.4%)
CIE-LAB	lab(54.82, 62.55, 17.69)
CIE-LCH	lch(54.82, 65.01, 15.79°)
OKLab	oklab(63.5% 0.1887 0.0443)
OKLCH	oklch(63.5% 0.194 13.2)
XYZ	xyz(37.8397, 22.7586, 15.4943)
Luminance	0.2275 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E74968 #49E7C8

analogous

#E749B7 #E74968 #E77949

triadic

#E74968 #68E749 #4968E7

tetradic

#E74968 #B7E749 #49E7C8 #7949E7

square

#E74968 #B7E749 #49E7C8 #7949E7

split-complementary

#E74968 #49E779 #49B7E7

monochromatic

#A01530 #D71C41 #E74968 #EE7F95 #F5B5C2

Accessibility & contrast

On white

3.78

#E74968 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.55

#E74968 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E74968

5.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E74968	#FFFFFF	#000000	##000000
##E74968	1.00	3.78	5.55	5.55
#FFFFFF	3.78	1.00	21.00	21.00
#000000	5.55	21.00	1.00	1.00
##000000	5.55	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#706F68

Deuteranopia (green-blind)

#998F64

Tritanopia (blue-blind)

#FC2655

Achromatopsia (no color)

#838383

Design tokens & code

CSS

--color: #e74968;
/* rgb */ color: rgb(231, 73, 104);
/* oklch */ color: oklch(63.5% 0.194 13.2);

Tailwind

colors: {
  custom: {
    50: '#f58692',
    500: '#e74968',
    950: '#000000',
  },
}

SCSS

$custom: #e74968;
$custom-light: #f58692;
$custom-dark: #000000;

JSON

{
  "hex": "#e74968",
  "rgb": {
    "r": 231,
    "g": 73,
    "b": 104
  },
  "hsl": {
    "h": 348.228,
    "s": 76.699,
    "l": 59.608
  },
  "oklch": {
    "l": 0.63504,
    "c": 0.19379,
    "h": 13.2
  },
  "luminance": 0.22753
}

Semantic roles & 50–950 ramp

primary

#E74968

secondary

#A7E5D9

accent

#F3CE35

background

#FFF8F8

surface

#FFF0F0

border

#D7CBCB

text

#180C0D

muted

#867D7D

Preview Lab

Preview with #E74968

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →