#E74868#E74868

#E74868 is a light, vivid red. Relative luminance 0.226; OKLCH L 63.4% C 0.195 H 13.0°. Best body text is #000000 at 5.52:1 contrast (WCAG AA passes).

Color values

HEX	#E74868
RGB	rgb(231, 72, 104)
HSL	hsl(348, 77%, 59%)
HSV	hsv(348, 69%, 91%)
CMYK	cmyk(0%, 68.8%, 55%, 9.4%)
CIE-LAB	lab(54.69, 62.93, 17.51)
CIE-LCH	lch(54.69, 65.32, 15.55°)
OKLab	oklab(63.4% 0.1899 0.0438)
OKLCH	oklch(63.4% 0.195 13)
XYZ	xyz(37.7745, 22.6283, 15.4726)
Luminance	0.2262 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E74868 #48E7C7

analogous

#E748B7 #E74868 #E77848

triadic

#E74868 #68E748 #4868E7

tetradic

#E74868 #B7E748 #48E7C7 #7848E7

square

#E74868 #B7E748 #48E7C7 #7848E7

split-complementary

#E74868 #48E778 #48B7E7

monochromatic

#A01531 #D61C41 #E74868 #EE7E95 #F5B4C1

Accessibility & contrast

On white

3.80

#E74868 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.52

#E74868 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E74868

5.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E74868	#FFFFFF	#000000	##000000
##E74868	1.00	3.80	5.52	5.52
#FFFFFF	3.80	1.00	21.00	21.00
#000000	5.52	21.00	1.00	1.00
##000000	5.52	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#706E68

Deuteranopia (green-blind)

#998F64

Tritanopia (blue-blind)

#FC2555

Achromatopsia (no color)

#838383

Design tokens & code

CSS

--color: #e74868;
/* rgb */ color: rgb(231, 72, 104);
/* oklch */ color: oklch(63.4% 0.195 13.0);

Tailwind

colors: {
  custom: {
    50: '#f58592',
    500: '#e74868',
    950: '#000000',
  },
}

SCSS

$custom: #e74868;
$custom-light: #f58592;
$custom-dark: #000000;

JSON

{
  "hex": "#e74868",
  "rgb": {
    "r": 231,
    "g": 72,
    "b": 104
  },
  "hsl": {
    "h": 347.925,
    "s": 76.812,
    "l": 59.412
  },
  "oklch": {
    "l": 0.63403,
    "c": 0.19485,
    "h": 13
  },
  "luminance": 0.22623
}

Semantic roles & 50–950 ramp

primary

#E74868

secondary

#A6E4D8

accent

#F3CD34

background

#FFF8F8

surface

#FFF0F0

border

#D7CBCB

text

#180C0D

muted

#867D7D

Preview Lab

Preview with #E74868

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →