#E74489#E74489

#E74489 is a light, highly saturated pink. Relative luminance 0.229; OKLCH L 63.9% C 0.206 H 359.0°. Best body text is #000000 at 5.59:1 contrast (WCAG AA passes).

Color values

HEX	#E74489
RGB	rgb(231, 68, 137)
HSL	hsl(335, 77%, 59%)
HSV	hsv(335, 71%, 91%)
CMYK	cmyk(0%, 70.6%, 40.7%, 9.4%)
CIE-LAB	lab(55.00, 67.20, -1.67)
CIE-LCH	lch(55.00, 67.22, 358.58°)
OKLab	oklab(63.91% 0.2061 -0.0036)
OKLCH	oklch(63.91% 0.206 359)
XYZ	xyz(39.5403, 22.9342, 26.0066)
Luminance	0.2293 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E74489 #44E7A2

analogous

#E744DB #E74489 #E75044

triadic

#E74489 #89E744 #4489E7

tetradic

#E74489 #DBE744 #44E7A2 #5044E7

square

#E74489 #DBE744 #44E7A2 #5044E7

split-complementary

#E74489 #44E750 #44DBE7

monochromatic

#9D144E #D31B69 #E74489 #EE7AAB #F5B0CD

Accessibility & contrast

On white

3.76

#E74489 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.59

#E74489 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E74489

5.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E74489	#FFFFFF	#000000	##000000
##E74489	1.00	3.76	5.59	5.59
#FFFFFF	3.76	1.00	21.00	21.00
#000000	5.59	21.00	1.00	1.00
##000000	5.59	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#65708B

Deuteranopia (green-blind)

#928F85

Tritanopia (blue-blind)

#FA2F61

Achromatopsia (no color)

#848484

Design tokens & code

CSS

--color: #e74489;
/* rgb */ color: rgb(231, 68, 137);
/* oklch */ color: oklch(63.9% 0.206 359.0);

Tailwind

colors: {
  custom: {
    50: '#f484ab',
    500: '#e74489',
    950: '#000000',
  },
}

SCSS

$custom: #e74489;
$custom-light: #f484ab;
$custom-dark: #000000;

JSON

{
  "hex": "#e74489",
  "rgb": {
    "r": 231,
    "g": 68,
    "b": 137
  },
  "hsl": {
    "h": 334.601,
    "s": 77.251,
    "l": 58.627
  },
  "oklch": {
    "l": 0.63911,
    "c": 0.20612,
    "h": 359
  },
  "luminance": 0.22929
}

Semantic roles & 50–950 ramp

primary

#E74489

secondary

#A3E4C8

accent

#F4A334

background

#FFF8FA

surface

#FFF0F4

border

#D7CBCE

text

#180C10

muted

#867D7F

Preview Lab

Preview with #E74489

Body copy rendered with the generated semantic roles for this colour.

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