#E74488#E74488

#E74488 is a light, highly saturated pink. Relative luminance 0.229; OKLCH L 63.9% C 0.206 H 359.4°. Best body text is #000000 at 5.58:1 contrast (WCAG AA passes).

Color values

HEX	#E74488
RGB	rgb(231, 68, 136)
HSL	hsl(335, 77%, 59%)
HSV	hsv(335, 71%, 91%)
CMYK	cmyk(0%, 70.6%, 41.1%, 9.4%)
CIE-LAB	lab(54.98, 67.10, -1.12)
CIE-LCH	lch(54.98, 67.11, 359.05°)
OKLab	oklab(63.88% 0.2058 -0.0021)
OKLCH	oklch(63.88% 0.206 359.4)
XYZ	xyz(39.4689, 22.9057, 25.6306)
Luminance	0.2290 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E74488 #44E7A3

analogous

#E744DA #E74488 #E75144

triadic

#E74488 #88E744 #4488E7

tetradic

#E74488 #DAE744 #44E7A3 #5144E7

square

#E74488 #DAE744 #44E7A3 #5144E7

split-complementary

#E74488 #44E751 #44DAE7

monochromatic

#9D144D #D31B68 #E74488 #EE7AAB #F5B0CD

Accessibility & contrast

On white

3.76

#E74488 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.58

#E74488 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E74488

5.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E74488	#FFFFFF	#000000	##000000
##E74488	1.00	3.76	5.58	5.58
#FFFFFF	3.76	1.00	21.00	21.00
#000000	5.58	21.00	1.00	1.00
##000000	5.58	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#66708A

Deuteranopia (green-blind)

#928F84

Tritanopia (blue-blind)

#FA2E61

Achromatopsia (no color)

#848484

Design tokens & code

CSS

--color: #e74488;
/* rgb */ color: rgb(231, 68, 136);
/* oklch */ color: oklch(63.9% 0.206 359.4);

Tailwind

colors: {
  custom: {
    50: '#f484aa',
    500: '#e74488',
    950: '#000000',
  },
}

SCSS

$custom: #e74488;
$custom-light: #f484aa;
$custom-dark: #000000;

JSON

{
  "hex": "#e74488",
  "rgb": {
    "r": 231,
    "g": 68,
    "b": 136
  },
  "hsl": {
    "h": 334.969,
    "s": 77.251,
    "l": 58.627
  },
  "oklch": {
    "l": 0.63879,
    "c": 0.20578,
    "h": 359.4
  },
  "luminance": 0.22901
}

Semantic roles & 50–950 ramp

primary

#E74488

secondary

#A3E4C9

accent

#F4A434

background

#FFF8FA

surface

#FFF0F4

border

#D7CBCE

text

#180C10

muted

#867D7F

Preview Lab

Preview with #E74488

Body copy rendered with the generated semantic roles for this colour.

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