#E74488#E74488

#E74488 is a light, highly saturated pink. Relative luminance 0.229; OKLCH L 63.9% C 0.206 H 359.4°. Best body text is #000000 at 5.58:1 contrast (WCAG AA passes).

Color values

HEX#E74488
RGBrgb(231, 68, 136)
HSLhsl(335, 77%, 59%)
HSVhsv(335, 71%, 91%)
CMYKcmyk(0%, 70.6%, 41.1%, 9.4%)
CIE-LABlab(54.98, 67.10, -1.12)
CIE-LCHlch(54.98, 67.11, 359.05°)
OKLaboklab(63.88% 0.2058 -0.0021)
OKLCHoklch(63.88% 0.206 359.4)
XYZxyz(39.4689, 22.9057, 25.6306)
Luminance0.2290 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#E74488 #44E7A3
analogous
#E744DA #E74488 #E75144
triadic
#E74488 #88E744 #4488E7
tetradic
#E74488 #DAE744 #44E7A3 #5144E7
square
#E74488 #DAE744 #44E7A3 #5144E7
split-complementary
#E74488 #44E751 #44DAE7
monochromatic
#9D144D #D31B68 #E74488 #EE7AAB #F5B0CD

Accessibility & contrast

On white

3.76
#E74488 on #FFFFFF
AA ✗AA large ✓AAA ✗

On black

5.58
#E74488 on #000000
AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E74488
5.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##E74488#FFFFFF#000000##000000
##E744881.003.765.585.58
#FFFFFF3.761.0021.0021.00
#0000005.5821.001.001.00
##0000005.5821.001.001.00

Color blindness preview

Protanopia (red-blind)
#66708A
Deuteranopia (green-blind)
#928F84
Tritanopia (blue-blind)
#FA2E61
Achromatopsia (no color)
#848484

Design tokens & code

CSS
--color: #e74488;
/* rgb */ color: rgb(231, 68, 136);
/* oklch */ color: oklch(63.9% 0.206 359.4);
Tailwind
colors: {
  custom: {
    50: '#f484aa',
    500: '#e74488',
    950: '#000000',
  },
}
SCSS
$custom: #e74488;
$custom-light: #f484aa;
$custom-dark: #000000;
JSON
{
  "hex": "#e74488",
  "rgb": {
    "r": 231,
    "g": 68,
    "b": 136
  },
  "hsl": {
    "h": 334.969,
    "s": 77.251,
    "l": 58.627
  },
  "oklch": {
    "l": 0.63879,
    "c": 0.20578,
    "h": 359.4
  },
  "luminance": 0.22901
}

Semantic roles & 50–950 ramp

primary
#E74488
secondary
#A3E4C9
accent
#F4A434
background
#FFF8FA
surface
#FFF0F4
border
#D7CBCE
text
#180C10
muted
#867D7F

Preview Lab

Preview with #E74488

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#E74488 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva