#E74480#E74480
#E74480 is a light, highly saturated pink. Relative luminance 0.227; OKLCH L 63.6% C 0.203 H 2.6°. Best body text is #000000 at 5.54:1 contrast (WCAG AA passes).
Color values
| HEX | #E74480 |
|---|---|
| RGB | rgb(231, 68, 128) |
| HSL | hsl(338, 77%, 59%) |
| HSV | hsv(338, 71%, 91%) |
| CMYK | cmyk(0%, 70.6%, 44.6%, 9.4%) |
| CIE-LAB | lab(54.75, 66.35, 3.31) |
| CIE-LCH | lch(54.75, 66.43, 2.85°) |
| OKLab | oklab(63.64% 0.2031 0.0092) |
| OKLCH | oklch(63.64% 0.203 2.6) |
| XYZ | xyz(38.9214, 22.6867, 22.7473) |
| Luminance | 0.2268 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Darkish Pink
#DA467D
ΔE00 2.40
Blush
#DE5D83
ΔE00 4.13
Rose
#FF007F
ΔE00 4.13
Strong Pink
#FF0789
ΔE00 4.55
Hot Pink (survey)
#FF028D
ΔE00 5.05
Electric Pink
#FF0490
ΔE00 5.40
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#E74480 #44E7AB
analogous
#E744D1 #E74480 #E75944
triadic
#E74480 #80E744 #4480E7
tetradic
#E74480 #D1E744 #44E7AB #5944E7
square
#E74480 #D1E744 #44E7AB #5944E7
split-complementary
#E74480 #44E759 #44D1E7
monochromatic
#9D1446 #D31B5F #E74480 #EE7AA5 #F5B0CA
Accessibility & contrast
On white
3.79
#E74480 on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
5.54
#E74480 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #E74480
5.54:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##E74480 | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##E74480 | 1.00 | 3.79 | 5.54 | 5.54 |
| #FFFFFF | 3.79 | 1.00 | 21.00 | 21.00 |
| #000000 | 5.54 | 21.00 | 1.00 | 1.00 |
| ##000000 | 5.54 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#686F81
Deuteranopia (green-blind)
#948F7C
Tritanopia (blue-blind)
#FA2A5D
Achromatopsia (no color)
#838383
Design tokens & code
CSS
--color: #e74480; /* rgb */ color: rgb(231, 68, 128); /* oklch */ color: oklch(63.6% 0.203 2.6);
Tailwind
colors: {
custom: {
50: '#f484a4',
500: '#e74480',
950: '#000000',
},
}SCSS
$custom: #e74480; $custom-light: #f484a4; $custom-dark: #000000;
JSON
{
"hex": "#e74480",
"rgb": {
"r": 231,
"g": 68,
"b": 128
},
"hsl": {
"h": 337.914,
"s": 77.251,
"l": 58.627
},
"oklch": {
"l": 0.63638,
"c": 0.20335,
"h": 2.6
},
"luminance": 0.22682
}Semantic roles & 50–950 ramp
primary
#E74480
secondary
#A3E4CC
accent
#F4AD34
background
#FFF8FA
surface
#FFF0F4
border
#D7CBCE
text
#180C0F
muted
#867D7F