#E74469#E74469
#E74469 is a light, vivid red. Relative luminance 0.221; OKLCH L 63.0% C 0.199 H 11.8°. Best body text is #000000 at 5.43:1 contrast (WCAG AA passes).
Color values
| HEX | #E74469 |
|---|---|
| RGB | rgb(231, 68, 105) |
| HSL | hsl(346, 77%, 59%) |
| HSV | hsv(346, 71%, 91%) |
| CMYK | cmyk(0%, 70.6%, 54.5%, 9.4%) |
| CIE-LAB | lab(54.18, 64.45, 16.22) |
| CIE-LCH | lch(54.18, 66.46, 14.13°) |
| OKLab | oklab(63.04% 0.1949 0.0408) |
| OKLCH | oklch(63.04% 0.199 11.8) |
| XYZ | xyz(37.5754, 22.1483, 15.6583) |
| Luminance | 0.2214 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cherry
#DE3163
ΔE00 4.13
Red Pink
#FA2A55
ΔE00 5.55
Rose (survey)
#CF6275
ΔE00 5.93
Pink Red
#F5054F
ΔE00 5.99
Raspberry
#E30B5C
ΔE00 6.07
Warm Pink
#FB5581
ΔE00 6.21
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#E74469 #44E7C2
analogous
#E744BB #E74469 #E77044
triadic
#E74469 #69E744 #4469E7
tetradic
#E74469 #BBE744 #44E7C2 #7044E7
square
#E74469 #BBE744 #44E7C2 #7044E7
split-complementary
#E74469 #44E770 #44BBE7
monochromatic
#9D1433 #D31B45 #E74469 #EE7A95 #F5B0C0
Accessibility & contrast
On white
3.87
#E74469 on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
5.43
#E74469 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #E74469
5.43:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##E74469 | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##E74469 | 1.00 | 3.87 | 5.43 | 5.43 |
| #FFFFFF | 3.87 | 1.00 | 21.00 | 21.00 |
| #000000 | 5.43 | 21.00 | 1.00 | 1.00 |
| ##000000 | 5.43 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#6D6C6A
Deuteranopia (green-blind)
#978E65
Tritanopia (blue-blind)
#FC1D53
Achromatopsia (no color)
#828282
Design tokens & code
CSS
--color: #e74469; /* rgb */ color: rgb(231, 68, 105); /* oklch */ color: oklch(63.0% 0.199 11.8);
Tailwind
colors: {
custom: {
50: '#f58393',
500: '#e74469',
950: '#000000',
},
}SCSS
$custom: #e74469; $custom-light: #f58393; $custom-dark: #000000;
JSON
{
"hex": "#e74469",
"rgb": {
"r": 231,
"g": 68,
"b": 105
},
"hsl": {
"h": 346.38,
"s": 77.251,
"l": 58.627
},
"oklch": {
"l": 0.63036,
"c": 0.1991,
"h": 11.8
},
"luminance": 0.22143
}Semantic roles & 50–950 ramp
primary
#E74469
secondary
#A3E4D5
accent
#F4C834
background
#FFF8F9
surface
#FFF0F1
border
#D7CBCB
text
#180C0D
muted
#867D7E